It's important to note that CTV and OTT platforms have different requirements and restrictions when it comes to advertising, so it's essential to research and understand the specifics of each platform before placing your ads.
Getting worldwide distribution for a United States television network can be extremely valuable. It allows the network to reach a much larger audience, which can lead to increased revenue from advertising and subscriptions.
This data is used by television networks and advertisers to determine which shows are popular and to make decisions about programming and advertising. However, Nielsen's method of measuring television viewing has several limitations.