Home Shopping Networks Are Creating New Technologies For People To Shop
Television home shopping networks, like HSN, QVC, ShopNBC, Jewelry TV, and ShopLC, are adding new ways for consumers to shop beyond traditional television shopping.
12.02.22 10:37 AM - Comment(s)
MVPD Fragmentation Has Programmers Expanding Their Reach
Cable and broadcast networks have a few strategies for combating fragmentation and subscriber losses. One strategy is to focus on creating exclusive, high-quality content that is only available on their network.
11.01.22 11:53 AM - Comment(s)
DRTV Advertising Grows Under Media Fragmentation
Direct response television (DRTV) advertising is a form of television advertising that encourages viewers to take a specific action, such as making a phone call or visiting a website, in response to the ad.
11.01.22 09:47 AM - Comment(s)
Pay Per Call TV Provides Targeted Leads To Lawyers
Pay per call television advertising, where businesses pay for phone calls made in response to their ad, may become a more popular option for lawyers and service companies compared to internet advertising, like search.
09.01.22 10:01 AM - Comment(s)
Jewelry-themed home shopping network launches in six million homes in Canada on CHCH-TV
A United States-based television home shopping network has begun broadcasting in Canada on a part time basis into 6+ million homes.
07.07.22 10:23 AM - Comment(s)