Television home shopping networks, like HSN, QVC, ShopNBC, Jewelry TV, and ShopLC, are adding new ways for consumers to shop beyond traditional television shopping.

Cable and broadcast networks have a few strategies for combating fragmentation and subscriber losses. One strategy is to focus on creating exclusive, high-quality content that is only available on their network.

Direct response television (DRTV) advertising is a form of television advertising that encourages viewers to take a specific action, such as making a phone call or visiting a website, in response to the ad.

Pay per call television advertising, where businesses pay for phone calls made in response to their ad, may become a more popular option for lawyers and service companies compared to internet advertising, like search.

A United States-based television home shopping network has begun broadcasting in Canada on a part time basis into 6+ million homes.