The effectiveness of Connect TV (CTV) advertising and linear TV advertising can vary based on various factors, including the campaign objectives, target audience, budget, and the nature of the product or service being promoted.

Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to television content that is streamed over the internet, allowing viewers to access it through smart TVs, streaming devices, or gaming consoles.