Michael Kokernak, CEO ConsumerEXP
Distribution
An electronic retailer wants to increase its domestic and international television footprint. A consortium of advertisers wants to roll out a pay per call campaign across all television platforms. ConsumerEXP works with advertisers and content owners to launch on linear and Connected TV.
DISTRIBUTION INCLUDES:
Domestic streamingProgramming partnerships
Channel brokering
International
Partnerships were forged for high-end television auctions to be broadcast in Japan, the UK, and Australia on behalf of a United States-based multichannel marketer. ConsumerEXP developed a software application to measure worldwide TV households, across 237 countries and territories, and we use it to develop media strategies for customers.
INTERNATIONAL INCLUDES:
International network distribution
International research
Partnership development
Marketing
In some instances, ConsumerEXP will do research and create multimedia presentations that introduce a new programming or advertising initiative. Often times new technologies need to be positioned correctly in an ecosystem in order to maximize consumer experiences.
MARKETING INCLUDES:
TV commercial development
New programmer launch
New programmer launch
Market research
Technology
A customer may hire ConsumerEXP to build a video playout application to be integrated with a video stream and international distribution platforms. ConsumerEXP has technology teams develop custom reporting to measure the ROI for cost-per-action campaigns.
TECHNOLOGY INCLUDES:
Live broadcast
Playout configuration
Software development
What our clients say
I have worked with Michael Kokernak more than 10 years and we have successfully completed more than 100 projects for US Television and OTT industries. Those projects have generated millions of dollars in revenue. I was amazed by how he came with innovative project ideas and then implemented with the proper direction.
Arfater RahmanCEO/FounderInfitar IT Solutions
Arfater Rahman
CEO/Founder
Infitar IT Solutions
