Home Shopping
Secure distribution and connect airtime to calls and sales, then expand as performance grows.
Television Distribution • Monetization • Measurement
Build, Distribute, and Grow Television Programming
ConsumerEXP helps home shopping programmers, ad-supported networks, specialty channels, and advertisers reach audiences across broadcast, cable, and streaming platforms, including FAST services.
Who We Help
Different clients. One practical partner.
Ad-Supported Programming
Develop revenue through advertising, sponsorships, revenue sharing, and customized arrangements.
Advertisers & Media Buyers
Use cash buys, pay per call, payout per order, percentage of sales, or hybrid models.
Our Services
From channel launch to measurable revenue
01
Channel Creation & Distribution
Prepare and launch channels across broadcast, cable, and streaming platforms, including FAST services.
02
Monetization & Media Buying
Support shopping, sponsorships, cash buys, performance models, and hybrid campaigns.
03
Measurement & Reporting
Connect campaigns to calls, leads, orders, activations, and sales.
The Intelligence Layer
Breakdown is the glue that holds it together.
Distribution creates reach. Advertising creates opportunity. Breakdown turns response data into decisions.
ConsumerEXP designed and built Breakdown with its software-development partners. The proprietary application connects the company’s software, databases, campaign activity, and reporting in one decision layer.
Embedded AI helps advertisers and programmers identify stronger markets, schedules, stations, products, and revenue opportunities—including where to increase spending, run a controlled test, gather more data, renegotiate, or pause.
Built by ConsumerEXP. Informed by each client.
Breakdown combines ConsumerEXP’s technology with each client’s sales, response, media cost, returns, geography, demographics, and campaign structure.
Breakdown combines ConsumerEXP’s technology with each client’s sales, response, media cost, returns, geography, demographics, and campaign structure.
Interested in seeing Breakdown? Request a private web tour tailored to your programming, advertising, and revenue goals.
Request a Web TourFounder’s Perspective
Built from decades inside television’s changing business model
ConsumerEXP was founded in November 2018 and is based in Boston. Founder Michael Kokernak’s career has moved from home-shopping affiliate distribution and television network leadership to interactive-TV invention, advertising technology, and global channel strategy.
His experience includes leadership roles with ViaTV, Shop At Home Network, Backchannelmedia, and ConsumerEXP. He has generated more than $60 million in television advertising sales, contributed to patented systems connecting broadcast content with digital response, and written hundreds of commentaries and feature articles for industry trade magazines about the future of television advertising and direct response.
As programmers expanded beyond the United States, Kokernak followed their growth—developing and completing distribution agreements that extended clients’ reach into additional countries and connected them with new television and media partners.
That career path produced a practical lesson: carriage is only the beginning. Programmers need flexible revenue models, clear measurement, and technology that connects viewers, advertisers, and distributors.
Nov. 2018ConsumerEXP founded
BostonCompany headquarters
$60M+Television advertising sales
Why ConsumerEXP
More channels require more ways to create revenue.
As FAST and streaming platforms give viewers more choices, channels need partners that go beyond programmatic advertising alone. ConsumerEXP combines direct-response models, measurable commerce tools, emerging technologies, and the reporting to understand what works.