DRTV

Blog tagged as DRTV

The Paraquat Helpline Launches On Over 30 TV Stations 

Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may have contributed to the development of their condition. Paraquat is an agricultural herbicide commonly used to control weeds and grasses in various crops...

06.17.23 05:49 PM - Comment(s)
Do Direct Response Advertisers Buy Connected TV?
Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to television content that is streamed over the internet, allowing viewers to access it through smart TVs, streaming devices, or gaming consoles.
06.17.23 05:14 PM - Comment(s)
Top Trends In TV Advertising Software
Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space.
06.04.23 01:46 PM - Comment(s)
QR Codes Help Measure Effectiveness of TV Advertising 
QR codes are becoming increasingly popular in television advertising due to their ability to provide a quick and convenient way for viewers to access additional information about a product or service.
03.03.23 08:33 AM - Comment(s)
Many DRTV Ad Placement Opportunities In Connected TV and OTT
It's important to note that CTV and OTT platforms have different requirements and restrictions when it comes to advertising, so it's essential to research and understand the specifics of each platform before placing your ads.
01.28.23 10:50 AM - Comment(s)