01.28.23 10:50 AM Comment(s) By Michael Kokernak
There are several ways to place direct response TV ads on Connected TV (CTV) and over-the-top (OTT) platforms:
Programmatic Advertising: This method allows you to use automated systems to buy and place ads on CTV and OTT platforms. You can use programmatic advertising platforms, like The Trade Desk, to target specific demographics and reach your desired audience.
Advertising on Streaming Services: Many streaming services, like Netflix, Hulu, and Amazon Prime, offer advertising options. You can place direct response ads on these services by working with the streaming service's ad sales team or through a third-party platform.
Direct Ad Buying: You can work directly with CTV and OTT platforms to place your ads. For example, you can buy ad space on a specific streaming service or a specific channel on a streaming service.
Advanced TV: Some companies offer advanced TV advertising solutions that allows you to target specific audiences based on demographics and viewing habits. Platforms like SpotX, WideOrbit, and Viant Advertising Cloud, provide advanced TV advertising options.
Sponsored Content: Some streaming services allow you to create sponsored content that blends in with the regular programming. For example, you can create an infomercial that looks like a regular show, and it will be placed in the programming schedule.
Influencer Marketing: You can also use influencer marketing to reach your target audience on CTV and OTT platforms. You can partner with popular streaming personalities and have them promote your products or services in their videos.
It's important to note that CTV and OTT platforms have different requirements and restrictions when it comes to advertising, so it's essential to research and understand the specifics of each platform before placing your ads.
In general, placing ads on CTV and OTT platforms can be a cost-effective way to reach a targeted audience, and it allows you to track the performance of your ads in real-time, making it easier to adjust your strategy as necessary.
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