The effectiveness of Connect TV (CTV) advertising and linear TV advertising can vary based on various factors, including the campaign objectives, target audience, budget, and the nature of the product or service being promoted.
Combining viewership results of linear TV and Connected TV (CTV) to report a single metric is a complex task, but it is feasible and increasingly relevant in today’s fragmented media landscape.
Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may have contributed to the development of their condition. Paraquat is an agricultural herbicide commonly used to control weeds and grasses in various crops...
Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to television content that is streamed over the internet, allowing viewers to access it through smart TVs, streaming devices, or gaming consoles.
Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space.
