<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.consumerexp.com/blogs/author/michael-kokernak/feed" rel="self" type="application/rss+xml"/><title>ConsumerEXP.com - News by Michael Kokernak</title><description>ConsumerEXP.com - News by Michael Kokernak</description><link>https://www.consumerexp.com/blogs/author/michael-kokernak</link><lastBuildDate>Sun, 18 May 2025 20:42:58 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[ConsumerEXP Investor Portal ]]></title><link>https://www.consumerexp.com/blogs/post/consumerexp-investor-portal</link><description><![CDATA[Investor portal for ConsumerEXP's technology.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_rSqvNMCeQyu3fu-faOrPJg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EIzPTMaERzWAzRpmAXc9TQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_xUtwxgw7T5WpZ-9rRd79ww" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_FO3Pe21SQaGSeYzgQ1lJAA" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-center zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md " href="javascript:;" target="_blank"><span class="zpbutton-content">Get Started Now</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 23 Mar 2025 15:56:26 -0400</pubDate></item><item><title><![CDATA[TV Ads Vs. Connected TV Ads]]></title><link>https://www.consumerexp.com/blogs/post/Linear-TV-Ads-Vs.-Connected-TV-Advertising</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-TV-ads-written-on-a-speechbubb-129330254.jpg"/>The effectiveness of Connect TV (CTV) advertising and linear TV advertising can vary based on various factors, including the campaign objectives, target audience, budget, and the nature of the product or service being promoted.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_U1TREWQPTwChmEgYEpSorA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_NsRd0Mx9QVqOZaBZnyJBTQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_EJo3R2BzRiiraNjbBbWTsA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_A3HbCmO3SOGbK9r8fKryAw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_A3HbCmO3SOGbK9r8fKryAw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true"><div style="color:inherit;"><h3 style="font-weight:600;">Considerations for Choosing Between Connect TV and Linear TV</h3></div></h2></div>
<div data-element-id="elm_ZMmHWkgqbVpBepiGxgFLdw" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_ZMmHWkgqbVpBepiGxgFLdw"] .zpimagetext-container figure img { width: 1110px ; height: 832.50px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_ZMmHWkgqbVpBepiGxgFLdw"] .zpimagetext-container figure img { width:723px ; height:542.25px ; } } @media (max-width: 767px) { [data-element-id="elm_ZMmHWkgqbVpBepiGxgFLdw"] .zpimagetext-container figure img { width:415px ; height:311.25px ; } } [data-element-id="elm_ZMmHWkgqbVpBepiGxgFLdw"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-TV-ads-written-on-a-speechbubb-129330254.jpg" width="415" height="311.25" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="font-size:16px;">The effectiveness of Connect TV (CTV) advertising and linear TV advertising can vary based on various factors, including the campaign objectives, target audience, budget, and the nature of the product or service being promoted. Both forms of TV advertising have their strengths and weaknesses, and the effectiveness may depend on your specific goals. Here are some considerations for each:</p><h3 style="font-weight:600;text-align:center;">Connect TV (CTV) Advertising:</h3><ol style="font-size:16px;text-align:center;"><li><p><span style="font-weight:600;">Targeting Precision:</span></p><ul><li>CTV allows for more granular targeting based on user demographics, interests, and behavior. This can result in more precise audience targeting compared totraditional linear TV advertising.</li></ul></li><li><p><span style="font-weight:600;">Interactivity and Engagement:</span></p><ul><li>CTV ads can be interactive, allowing viewers to engage with the content or click through to learn more. This engagement potential can be leveraged to create a more immersive and memorable experience for the audience.</li></ul></li><li><p><span style="font-weight:600;">Data and Analytics:</span></p><ul><li>CTV platforms provide robust data and analytics, allowing advertisers to measure the performance of their campaigns more accurately. This data-driven approach enables better optimization and targeting refinements.</li></ul></li><li><p><span style="font-weight:600;">Flexibility in Ad Formats:</span></p><ul><li>CTV supports various ad formats, including interactive ads, clickable overlays, and personalized content. This flexibility allows advertisers to experiment with different creative approaches.</li></ul></li></ol><h3 style="font-weight:600;text-align:center;">Linear TV Advertising:</h3><ol style="font-size:16px;text-align:center;"><li><p><span style="font-weight:600;">Wide Reach:</span></p><ul><li>Linear TV still offers a broad reach, making it suitable for campaigns targeting a mass audience. It is especially effective for products or services with broad appeal.</li></ul></li><li><p><span style="font-weight:600;">Tradition and Trust:</span></p><ul><li>Linear TV has a long history and is a trusted medium. Advertisers may benefit from the credibility associated with being featured on well-established TV networks.</li></ul></li><li><p><span style="font-weight:600;">Prime Time and Appointment Viewing:</span></p><ul><li>Linear TV allows advertisers to reach audiences during prime time or specific programming slots when viewership is typically higher. This is valuable for campaigns that benefit from a concentrated, captive audience.</li></ul></li><li><p><span style="font-weight:600;">Brand Building:</span></p><ul><li>Linear TV is often seen as a powerful tool for brand building, as it allows advertisers to tell a story or convey a brand message over a longer duration.</li></ul></li></ol><h3 style="font-weight:600;text-align:center;">Considerations for Choosing Between Connect TV and Linear TV:</h3><ol style="font-size:16px;text-align:center;"><li><p><span style="font-weight:600;">Campaign Objectives:</span></p><ul><li>Consider your specific campaign goals. If precise targeting, interactivity, and detailed analytics are crucial, CTV might be more effective. If broad reach and brand awareness are the primary objectives, linear TV may be the better choice.</li></ul></li><li><p><span style="font-weight:600;">Audience Behavior:</span></p><ul><li>Understand the viewing habits of your target audience. If they are more likely to consume content through streaming services and CTV devices, focusing on CTV advertising may be more effective.</li></ul></li><li><p><span style="font-weight:600;">Budget Considerations:</span></p><ul><li>Evaluate your budget constraints. CTV advertising can be more cost-effective for niche targeting, while linear TV may require a larger budget for broad reach.</li></ul></li><li><p><span style="font-weight:600;">Creative Considerations:</span></p><ul><li>Consider the creative aspects of your campaign. Some campaigns may benefit from the interactivity and engagement options offered by CTV, while others may align better with the storytelling capabilities of linear TV.</li></ul></li></ol><p style="font-size:16px;text-align:center;">Ultimately, a successful TV advertising strategy may involve a combination of both Connect TV and linear TV, depending on the specific needs and goals of the campaign. Regularly assess performance metrics and adjust your strategy based on the results to optimize the effectiveness of your TV advertising efforts.</p></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 27 Feb 2024 14:19:16 -0500</pubDate></item><item><title><![CDATA[Combining Linear TV and Connected TV]]></title><link>https://www.consumerexp.com/blogs/post/combining-linear-tv-and-connected-tv</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-Black-Remote-Control-From-A-Tv-383692478.jpg"/>Combining viewership results of linear TV and Connected TV (CTV) to report a single metric is a complex task, but it is feasible and increasingly relevant in today’s fragmented media landscape.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_7UERN32QQxWV6cwcufC5HQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9udurKD2T7mkeA-ASURiGQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_fGCN0YPdQveetgiGrbujwg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_f6kdKqkrQ460o8j21t7oeA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-center " data-editor="true">Not impossible and probably the future</h2></div>
<div data-element-id="elm_TX7bINLlSiWs9h7qHaAr4A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_TX7bINLlSiWs9h7qHaAr4A"].zpelem-text{ border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><p style="text-align:left;"><img src="/bigstock-Black-Remote-Control-From-A-Tv-383692478.jpg"><br></p></div></div>
</div><div data-element-id="elm_K0iO4jF5Fp23NEuB4SOZDg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_K0iO4jF5Fp23NEuB4SOZDg"].zpelem-text{ border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>Combining viewership results of linear TV and Connected TV (CTV) to report a single metric is a complex task, but it is feasible and increasingly relevant in today’s fragmented media landscape. This integration, however, involves several considerations:</p><ol><li><p><span style="font-weight:600;">Measurement Differences</span>: Linear TV traditionally uses metrics like Gross Rating Points (GRPs) or Target Rating Points (TRPs), based on samples of audiences (like Nielsen ratings in the U.S.). CTV, on the other hand, often uses digital metrics such as impressions, unique viewers, or completion rates. These different methodologies need to be harmonized for a unified metric.</p></li><li><p><span style="font-weight:600;">Data Integration</span>: Combining data from linear and CTV sources requires a robust data integration strategy. This involves aligning data formats, ensuring data quality, and possibly using advanced data analytics tools to merge and interpret the data coherently.</p></li><li><p><span style="font-weight:600;">Standardization</span>: There’s a need for industry-wide standardization in measurement practices. This includes agreeing on common definitions (what constitutes a view, for instance) and metrics that can be applied across both platforms.</p></li><li><p><span style="font-weight:600;">Privacy and Compliance</span>: With increasing concerns about data privacy, any combined measurement approach must comply with regulations like GDPR in Europe or CCPA in California. This affects how viewer data can be collected, stored, and used.</p></li><li><p><span style="font-weight:600;">Technological Advancements</span>: The use of Artificial Intelligence (AI) and Machine Learning (ML) in analyzing big data can play a significant role in combining these metrics. These technologies can help in predicting viewer behavior, understanding cross-platform engagement, and providing more accurate measurements.</p></li><li><p><span style="font-weight:600;">Cross-Platform Behavior Understanding</span>: It’s crucial to understand how audiences move between linear TV and CTV. This involves studying user behavior, preferences, and engagement patterns across platforms.</p></li><li><p><span style="font-weight:600;">Adaptation to Market Trends</span>: The media landscape is rapidly evolving with new streaming services and changing consumer habits. Any combined metric system needs to be flexible and adaptive to these changes.</p></li><li><p><span style="font-weight:600;">Industry Collaboration</span>: Broadcasters, advertisers, and technology providers need to collaborate to develop a unified measurement system. This involves sharing data, technology, and best practices.</p></li></ol><p>In conclusion, while combining viewership results from linear TV and CTV into one metric presents challenges, it is a necessary evolution in the media industry. It requires a blend of technological innovation, data integration, standardization, and industry collaboration. The result would be a more holistic view of viewer behavior and media consumption, benefiting broadcasters, advertisers, and content creators alike.</p></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 23 Nov 2023 09:35:07 -0500</pubDate></item><item><title><![CDATA[The Paraquat Helpline Launches On Over 30 TV Stations ]]></title><link>https://www.consumerexp.com/blogs/post/The-Paraquat-Helpline-Launches-On-Over-30-TV-Stations</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/Screenshot 2023-06-17 at 5.38.45 PM.png"/>Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may hav ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_18Je1QPzTnOKONCJDNriAQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9rIuSGTnRmKfRARE63qbSQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_9rIuSGTnRmKfRARE63qbSQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_9udUQfbeQGmCATZ-3g8ZTw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_9udUQfbeQGmCATZ-3g8ZTw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_ZRHmaYM5Sq2sE7x_yOCq4g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ZRHmaYM5Sq2sE7x_yOCq4g"].zpelem-text{ border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><p style="text-align:left;"><span style="font-size:18px;">Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may have contributed to the development of their condition. Paraquat is an agricultural herbicide commonly used to control weeds and grasses in various crops.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">Several studies have suggested a potential link between Paraquat exposure and an increased risk of Parkinson's disease. While Parkinson's disease has multiple factors involved in its development, some individuals believe that Paraquat may have played a role in triggering or exacerbating the condition.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">To locate potential plaintiffs for the lawsuits, law firms and legal organizations often employ television advertising campaigns. ConsumerEXP has developed and launched “The Paraquat Helpline”. &nbsp;Today ConsumerEXP’s “The Paraquat Helpline” is airing on over 30 TV stations in the United States and growing.&nbsp; &nbsp;Typically media outlets are compensated on a per minute charge to the legal firm.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">&nbsp;“The Paraquat Helpline” includes the following elements:</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p></div><div style="margin-left:13.5pt;"><p style="text-align:left;"><span style="font-size:18px;"><span style="font-weight:700;">1.&nbsp; Call to Action: </span>The advertisements provide a call to action, urging viewers who have been diagnosed with Parkinson's disease and believe they may have been exposed to Paraquat to come forward and join the lawsu</span><span style="font-size:18px;color:inherit;">it. They provide contact information such as a toll-free phone number or a website for interested individuals to get in touch with the legal team.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;"><span style="font-weight:700;">2.&nbsp; Information on Lawsuits: </span>The commercials may briefly explain the basis of the lawsuits, emphasizing the alleged link between Paraquat exposure and Parkinson's disease. They may mention the potential compensation available to plaintiffs who join the legal action.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;"><span style="font-weight:700;">3.&nbsp; Legal Representation:</span> They may emph</span><span style="font-size:18px;color:inherit;">asize the experience and expertise of the legal team in handling similar cases.</span></p></div><div><p style="text-align:left;"><span style="font-size:18px;">&nbsp; &nbsp; The purpose of the television advertising campaign is to reach out to potential plaintiffs who may have been affected by&nbsp; &nbsp; &nbsp; Paraquat exposure and inform them about the ongoing lawsuits. By encouraging individuals to come forward, the legal&nbsp; &nbsp; &nbsp; teams aim to build a collective legal action against the manufacturers of Paraquat</span><span style="color:inherit;font-size:18px;">, seeking compensation for those&nbsp; &nbsp; &nbsp; affected by Parkinson's disease and potentially holding the manufacturers accountable for any alleged damages.</span></p><p style="text-align:left;"><span style="color:inherit;font-size:18px;"><br></span></p><p style="text-align:left;"><span style="color:inherit;font-size:18px;"><br></span></p><p style="text-align:center;"><img src="/Screenshot%202023-06-17%20at%205.38.45%20PM.png"><span style="color:inherit;font-size:18px;"><br></span></p></div></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sat, 17 Jun 2023 17:49:43 -0400</pubDate></item><item><title><![CDATA[Do Direct Response Advertisers Buy Connected TV?]]></title><link>https://www.consumerexp.com/blogs/post/do-direct-response-advertisers-buy-connected-tv</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-Cnn-Logo-On-The-Smartphone-In-382467239.jpg"/>Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to television content that is streamed over the internet, allowing viewers to access it through smart TVs, streaming devices, or gaming consoles.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_9rfjiLGsRSufdRoqqoBn9w" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_zLHJ1KA7Sxyscd-N00F-6w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_zLHJ1KA7Sxyscd-N00F-6w"].zprow{ border-radius:1px; } </style><div data-element-id="elm_DyRxEVPNTMKLN_xMrZCOeg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_DyRxEVPNTMKLN_xMrZCOeg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_EHdGzUqsTDyFeuFJmcdO3g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_EHdGzUqsTDyFeuFJmcdO3g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Connected TV allows for DRTV optimization</h2></div>
<div data-element-id="elm_AyAPPDgnSe2re-O5xQ9L-g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_AyAPPDgnSe2re-O5xQ9L-g"].zpelem-text{ border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p style="text-align:left;"><span style="font-size:18px;">Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to television content that is streamed over the internet, allowing viewers to access it through smart TVs, streaming devices, or gaming consoles.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">CTV has gained significant popularity in recent years, offering advertisers an opportunity to reach targeted audiences with measurable results. Advertisers can leverage the data and targeting capabilities of CTV platforms to deliver personalized and relevant ads to viewers.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">Direct response advertising aims to generate immediate action from viewers, such as making a purchase or submitting their contact information. By purchasing avails (advertising inventory) from CTV programmers, direct response advertisers can display their ads during commercial breaks or within streaming content, engaging viewers and prompting them to take specific actions.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">The advantage of buying avails from CTV programmers is that advertisers can target their ads to specific demographics, geographical locations, or even individual households, based on the available data and targeting options provided by the CTV platform. This helps optimize the effectiveness of direct response advertising campaigns and increase the chances of generating a direct response from the audience.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">Overall, direct response advertisers often utilize the opportunities provided by CTV programmers to reach their target audience effectively and drive immediate actions through their advertising campaigns.</span></p></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sat, 17 Jun 2023 17:14:08 -0400</pubDate></item><item><title><![CDATA[Top Trends In TV Advertising Software]]></title><link>https://www.consumerexp.com/blogs/post/top-trends-in-tv-advertising-software</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-Concept-Meaning-Conveys-A-Comm-476008767.jpg"/>Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_SbzV47cQSeS3gbn0eq1dPA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_teCw-ix7Q8qLLBQ2S1ZHkw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_IBEYCM_USQCoh5twuLK4nA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_AkLYRV20SGaL3JDESEjcRQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_AkLYRV20SGaL3JDESEjcRQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Here are some of the top trends in TV advertising</h2></div>
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</div><div data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"] .zpimagetext-container figure img { width: 465px !important ; height: 465px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"] .zpimagetext-container figure img { width:465px ; height:465px ; } } @media (max-width: 767px) { [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"] .zpimagetext-container figure img { width:465px ; height:465px ; } } [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-Concept-Meaning-Conveys-A-Comm-476008767.jpg" width="465" height="465" loading="lazy" size="custom" data-lightbox="true"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><div style="color:inherit;"><ol><li><div style="color:inherit;"><ol><li><div style="color:inherit;"><ol><li><p><span style="font-size:16px;">Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space. It allows for more targeted and efficient ad placements, enabling advertisers to reach their desired audiences effectively.</span></p></li><li><p><span style="font-size:16px;">Advanced Targeting Capabilities: TV advertising software is incorporating advanced targeting capabilities to deliver more personalized and relevant ads to viewers. This includes leveraging data such as demographics, interests, and viewing behavior to target specific audience segments.</span></p></li><li><p><span style="font-size:16px;">Cross-Channel Integration: TV advertising software is being integrated with other advertising channels, such as digital and mobile, to create cohesive and synchronized advertising campaigns. This integration allows for consistent messaging and improved audience engagement across multiple platforms.</span></p></li><li><p><span style="font-size:16px;">Addressable TV Advertising: Addressable TV advertising enables advertisers to deliver personalized ads to specific households or individual viewers based on demographic or behavioral data. This level of targeting provides greater relevance and can improve the effectiveness of TV advertising campaigns.</span></p></li><li><p><span style="font-size:16px;">Real-time Analytics and Measurement: TV advertising software is incorporating robust analytics and measurement capabilities to provide real-time insights into the performance of TV campaigns. Advertisers can track metrics such as reach, frequency, engagement, and conversion to optimize their advertising strategies.</span></p></li><li><p><span style="font-size:16px;">Dynamic Ad Insertion: Dynamic ad insertion technology allows for the insertion of targeted ads into live or on-demand TV content. This enables advertisers to deliver relevant ads based on specific viewers or contexts, enhancing the overall ad experience.</span></p></li><li><p><span style="font-size:16px;">Integration of AI and Machine Learning: AI and machine learning technologies are being integrated into TV advertising software to enhance targeting, optimize ad placement, and automate campaign management processes. These technologies help improve efficiency, accuracy, and effectiveness in TV advertising.</span></p></li><li><p><span style="font-size:16px;">Enhanced Ad Verification and Brand Safety: TV advertising software is focusing on providing robust ad verification and brand safety measures to protect advertisers from fraudulent or inappropriate content placements. This includes tools to ensure ads are delivered in brand-safe environments and meet industry standards.</span></p></li></ol><p><span style="font-size:16px;">It's important to note that the TV advertising landscape is continually evolving.</span></p></div></li></ol></div></li></ol></div></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 04 Jun 2023 13:46:48 -0400</pubDate></item><item><title><![CDATA[ConsumerEXP Unveils Innovative Technology Solutions for Performance-Based Advertising]]></title><link>https://www.consumerexp.com/blogs/post/consumerexp-unveils-innovative-technology-solutions-for-performance-based-advertising</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/ConsumerEXP-Linked IN - DRTV That Works.jpg"/>ConsumerEXP, a leading services and technology firm specialising in advertising and marketing solutions, is excited to announce the launch of its groundbreaking technologies designed to revolutionise performance-based advertising.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_r7MX_snLQqCHUgq-o8riXA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5iu-bvM7RQWHLtRKmLhyeg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_w_6jg7rwQReTfML8Odr4Ow" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_w_6jg7rwQReTfML8Odr4Ow"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_-wU1g5nLRsGfT0vfEp8haQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_-wU1g5nLRsGfT0vfEp8haQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:12pt;">ConsumerEXP introduces Pay Per Call, Promo Code, QR Code, Phone, and Cash Buy features</span></span></h2></div>
<div data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"] .zpimage-container figure img { width: 839px !important ; height: 817px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"] .zpimage-container figure img { width:839px ; height:817px ; } } @media (max-width: 767px) { [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"] .zpimage-container figure img { width:839px ; height:817px ; } } [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/ConsumerEXP-Linked%20IN%20-%20DRTV%20That%20Works.jpg" width="839" height="817" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_swFnYtArRDCJNWWwWv9QDw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_swFnYtArRDCJNWWwWv9QDw"].zpelem-text{ border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><p style="font-size:12pt;"><br></p><p style="font-size:12pt;"><b><br></b></p><p style="text-align:left;"><span style="font-size:18px;">Boston, MA – May 22, 2023- <a href="http://www.consumerexp.com/">ConsumerEXP</a>, a leading services and technology firm specializing in advertising and marketing solutions, is excited to announce the launch of its groundbreaking technology designed to revolutionize performance-based advertising. With a focus on delivering meaningful consumer experiences, ConsumerEXP introduces Pay Per Call, Promo Code, QR Code, Phone, and Cash&nbsp;</span><span style="color:inherit;font-size:18px;">Buy features, providing advertisers with unprecedented control and efficiency in their marketing campaigns.</span></p><p style="text-align:left;"><span style="color:inherit;font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">The Pay Per Call feature enables advertisers to pay based on the duration of calls made by consumers who have viewed their Direct Response Television (DRTV) commercials. This revolutionary payment model ensures that advertisers only pay for engaged consumers, maximizing the return on their advertising investment.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">In addition, ConsumerEXP introduces the Promo Code feature, allowing consumers to enter a unique code from the TV commercial. Advertisers pay media outlets based on the sales generated from the promo codes, enabling precise measurement of campaign effectiveness and enabling advertisers to optimize their marketing strategies accordingly.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">With the QR Code feature, advertisers pay based on the number of activations received from the QR Codes displayed in TV commercials. This technology streamlines the process of tracking and analyzing consumer engagement, providing valuable insights for future campaigns.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP's Phone feature introduces the use of unique phone numbers in DRTV commercials, with advertisers paying based on activations or sales generated from each specific phone number. This innovative approach enables advertisers to launch campaigns with hundreds of unique phone numbers, ensuring accurate tracking of results and optimizing marketing efforts.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">Lastly, the Cash Buy feature allows advertisers to purchase TV commercial avails for a flat fee. Once the schedule has run, ConsumerEXP leverages its advanced analytics capabilities to determine the cost per sale or inquiry across household viewers, households, or TV markets. This campaign model provides advertisers with full control over their spending and allows them to set specific targets for sales or inquiries.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP's founders have a proven track record in delivering cloud-based advertising solutions and have been awarded multiple patents in the United States. Their expertise spans broadcast, cable, and cloud industries, with ongoing patent applications for clickable advertising technologies. The company's extensive global presence, with consultants located in the United States, United Kingdom, Australia, United Arab Emirates (UAE), and Japan, positions ConsumerEXP to cater to clients worldwide.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">&quot;We are thrilled to introduce our latest suite of technology solutions that empower advertisers to achieve greater transparency, efficiency, and control in their marketing campaigns,&quot; said Michael Kokernak, President at ConsumerEXP. &quot;These innovations reflect our commitment to delivering exceptional consumer experiences while driving measurable results for our clients.&quot;</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP's services encompass advertising distribution, marketing plans, and securing worldwide distribution for clients, leveraging the power of video cloud technologies. The company specializes in building cloud-based playout systems and works closely with content owners to define their value proposition through research reports and marketing plans.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">For more information about ConsumerEXP and its innovative technology solutions, please visit <a href="http://www.consumerexp.com">www.consumerexp.com</a> &nbsp;or contact Michael Kokernak at 617-315-2470 or <a href="https://mail.google.com/mail/?view=cm&amp;fs=1&amp;tf=1&amp;to=mkokernak%40consumerexp.com&amp;su=inquiry%20to%20ConsumerExp" target="_blank">mkokernak@consumerexp.com</a>.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">About ConsumerEXP:</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP, founded in 2018 and headquartered in Boston, is a leading services and technology firm focused on delivering advertising and marketing plans worldwide. With its expertise in video cloud technologies, the company builds meaningful consumer experiences and provides distribution solutions for clients across Asia, Europe, and the Middle East. ConsumerEXP's extensive patent portfolio and deep industry knowledge have established it as a trusted partner in the performance marketing space.</span></p></div><p style="text-align:left;font-size:12pt;">&nbsp;</p></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 21 May 2023 09:35:41 -0400</pubDate></item><item><title><![CDATA[QR Codes Help Measure Effectiveness of TV Advertising ]]></title><link>https://www.consumerexp.com/blogs/post/QR-Codes-Help-Measure-Effectiveness-of-TV-Advertising</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-QR-Code-On-Television-Screen-64537057.jpg"/>QR codes are becoming increasingly popular in television advertising due to their ability to provide a quick and convenient way for viewers to access additional information about a product or service.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_rO-j9FVvS62qvmlg-K6VAw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_FqHImF-QRBqbXVM64QnGCQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_zkSULShURXOzAHZoaRXu4Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_dr-PeQHttfC-IH5XDJGZlw" data-element-type="imageheadingtext" class="zpelement zpelem-imageheadingtext "><style> @media (min-width: 992px) { [data-element-id="elm_dr-PeQHttfC-IH5XDJGZlw"] .zpimageheadingtext-container figure img { width: 500px ; height: 379.06px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_dr-PeQHttfC-IH5XDJGZlw"] .zpimageheadingtext-container figure img { width:500px ; height:379.06px ; } } @media (max-width: 767px) { [data-element-id="elm_dr-PeQHttfC-IH5XDJGZlw"] .zpimageheadingtext-container figure img { width:500px ; height:379.06px ; } } [data-element-id="elm_dr-PeQHttfC-IH5XDJGZlw"].zpelem-imageheadingtext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimageheadingtext-container zpimage-with-text-container zpimage-align-left zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-medium hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-QR-Code-On-Television-Screen-64537057.jpg" data-src="/bigstock-QR-Code-On-Television-Screen-64537057.jpg" width="500" height="379.06" loading="lazy" size="medium" data-lightbox="true"/></picture></span></figure><div class="zpimage-headingtext-container"><h3 class="zpimage-heading zpimage-text-align-left " data-editor="true">QR codes help the forgetful consumer remember to buy online&nbsp;</h3><div class="zpimage-text zpimage-text-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:16px;">QR codes are becoming increasingly popular in television advertising due to their ability to provide a quick and convenient way for viewers to access additional information about a product or service. In this commentary, we will explore the benefits of using QR codes in television advertising and why they are an effective tool for marketers.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">Firstly, QR codes are an interactive and engaging way to connect with viewers. They allow advertisers to offer a more immersive experience by providing an instant and direct link to a website or landing page. This creates a seamless transition between the advertisement and the call to action, as viewers can quickly and easily access further information without having to manually enter a URL or search for a product online.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">Secondly, QR codes can be used to track engagement and measure the effectiveness of advertising campaigns. By incorporating a unique QR code into each advertisement, advertisers can monitor the number of scans, clicks, and conversions generated from each individual campaign. This data provides valuable insights into the effectiveness of the advertising and allows for targeted and data-driven optimisation of future campaigns.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">Thirdly, QR codes are highly versatile and can be used in a range of advertising formats. They can be incorporated into both television commercials and product placements, as well as print advertisements and outdoor advertising. This makes them a valuable tool for marketers who want to create a cohesive and integrated advertising campaign across multiple channels.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">Fourthly, QR codes offer a cost-effective way to provide additional information to viewers. Rather than having to invest in expensive product placements or additional airtime, advertisers can use QR codes to provide detailed product information, reviews, and testimonials in a way that is easily accessible and convenient for viewers.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">Lastly, QR codes offer a unique opportunity to build brand awareness and loyalty. By incorporating a branded QR code into advertisements, advertisers can create a memorable and distinctive call to action that reinforces the brand message and values. This can help to create a strong connection with viewers and increase the likelihood of repeat business and customer loyalty.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">In summary, QR codes are a highly effective tool for television advertisers due to their ability to provide an engaging and interactive experience for viewers, track engagement and measure the effectiveness of campaigns, offer a versatile and cost-effective way to provide additional information, and build brand awareness and loyalty. As such, they are becoming an increasingly popular tool for marketers who want to create effective and impactful advertising campaign.</span></p></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 03 Mar 2023 08:33:38 -0500</pubDate></item><item><title><![CDATA[Many DRTV Ad Placement Opportunities In Connected TV and OTT]]></title><link>https://www.consumerexp.com/blogs/post/Many-DRTV-Ad-Placement-Opportunities-In-Connected-TV-and-OTT</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-A-Wooden-Bowl-Of-Popcorn-And-T-235353640-1.jpg"/>It's important to note that CTV and OTT platforms have different requirements and restrictions when it comes to advertising, so it's essential to research and understand the specifics of each platform before placing your ads.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_r2xnuSvbRh-l9-FxNw0MAw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_1ab6i52uQdKbOipDUXYswA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_dzVp4TgbSBK4TL1R8-8iBA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_dzVp4TgbSBK4TL1R8-8iBA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Ha9aiU4OT8yS8sJanj2NRw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Ha9aiU4OT8yS8sJanj2NRw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Options growing each day</h2></div>
<div data-element-id="elm_16RTrw6sRNKyElj3KJfXDA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_16RTrw6sRNKyElj3KJfXDA"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none " href="javascript:;" target="_blank"><span class="zpbutton-content">Get Started Now</span></a></div>
</div><div data-element-id="elm_qOOazrZeSJBIvI3z5SNQiQ" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_qOOazrZeSJBIvI3z5SNQiQ"] .zpimagetext-container figure img { width: 1110px ; height: 740.23px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_qOOazrZeSJBIvI3z5SNQiQ"] .zpimagetext-container figure img { width:723px ; height:482.15px ; } } @media (max-width: 767px) { [data-element-id="elm_qOOazrZeSJBIvI3z5SNQiQ"] .zpimagetext-container figure img { width:415px ; height:276.75px ; } } [data-element-id="elm_qOOazrZeSJBIvI3z5SNQiQ"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-A-Wooden-Bowl-Of-Popcorn-And-T-235353640-1.jpg" width="415" height="276.75" loading="lazy" size="fit" alt="DRTV Ad Placement Ideas" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Savvy media buyers navigate the change</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:16px;">There are several ways to place direct response TV ads on Connected TV (CTV) and over-the-top (OTT) platforms:</span></p><ol><li><p><span style="font-size:16px;">Programmatic Advertising: This method allows you to use automated systems to buy and place ads on CTV and OTT platforms. You can use programmatic advertising platforms, like The Trade Desk, to target specific demographics and reach your desired audience.</span></p></li><li><p><span style="font-size:16px;">Advertising on Streaming Services: Many streaming services, like Netflix, Hulu, and Amazon Prime, offer advertising options. You can place direct response ads on these services by working with the streaming service's ad sales team or through a third-party platform.</span></p></li><li><p><span style="font-size:16px;">Direct Ad Buying: You can work directly with CTV and OTT platforms to place your ads. For example, you can buy ad space on a specific streaming service or a specific channel on a streaming service.</span></p></li><li><p><span style="font-size:16px;">Advanced TV: Some companies offer advanced TV advertising solutions that allows you to target specific audiences based on demographics and viewing habits. Platforms like SpotX, WideOrbit, and Viant Advertising Cloud, provide advanced TV advertising options.</span></p></li><li><p><span style="font-size:16px;">Sponsored Content: Some streaming services allow you to create sponsored content that blends in with the regular programming. For example, you can create an infomercial that looks like a regular show, and it will be placed in the programming schedule.</span></p></li><li><p><span style="font-size:16px;">Influencer Marketing: You can also use influencer marketing to reach your target audience on CTV and OTT platforms. You can partner with popular streaming personalities and have them promote your products or services in their videos.</span></p></li></ol><p><span style="font-size:16px;">It's important to note that CTV and OTT platforms have different requirements and restrictions when it comes to advertising, so it's essential to research and understand the specifics of each platform before placing your ads.</span></p><p><span style="font-size:16px;"><br></span></p><p><span style="font-size:16px;">In general, placing ads on CTV and OTT platforms can be a cost-effective way to reach a targeted audience, and it allows you to track the performance of your ads in real-time, making it easier to adjust your strategy as necessary.</span></p></div></div></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Sat, 28 Jan 2023 10:50:17 -0500</pubDate></item><item><title><![CDATA[Worldwide TV Distribution Should be In Every Programmer's Toolbox]]></title><link>https://www.consumerexp.com/blogs/post/worldwide-tv-distribution-for-networks-is</link><description><![CDATA[<img align="left" hspace="5" src="https://www.consumerexp.com/bigstock-Globalized-World-The-Future-O-340648132.jpg"/>Getting worldwide distribution for a United States television network can be extremely valuable. It allows the network to reach a much larger audience, which can lead to increased revenue from advertising and subscriptions.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_vu6CnhYATfC-0KAzLN2llA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_raUM3MLvRa61j4rpvSfhFA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_KnnARwPiTJmnJvGJwLRj5g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_CfFjIsrRS8q1Ktdjxb4H7g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_CfFjIsrRS8q1Ktdjxb4H7g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Fragmentation can be a good thing</h2></div>
<div data-element-id="elm_LiGbohBOT5ucoANpWuPBAw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_LiGbohBOT5ucoANpWuPBAw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none " href="javascript:;" target="_blank"><span class="zpbutton-content">Get Started Now</span></a></div>
</div><div data-element-id="elm_RHwuyozW3Zyrai2S0oAt0A" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_RHwuyozW3Zyrai2S0oAt0A"] .zpimagetext-container figure img { width: 1110px ; height: 688.89px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_RHwuyozW3Zyrai2S0oAt0A"] .zpimagetext-container figure img { width:723px ; height:448.71px ; } } @media (max-width: 767px) { [data-element-id="elm_RHwuyozW3Zyrai2S0oAt0A"] .zpimagetext-container figure img { width:415px ; height:257.56px ; } } [data-element-id="elm_RHwuyozW3Zyrai2S0oAt0A"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-Globalized-World-The-Future-O-340648132.jpg" width="415" height="257.56" loading="lazy" size="fit" alt="worldwide TV distribution for emerging networks" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Emerging networks can benefit from a worldwide strategy</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Getting worldwide distribution for a United States television network can be extremely valuable. It allows the network to reach a much larger audience, which can lead to increased revenue from advertising and subscriptions. Additionally, it can help to establish the network as a global brand and increase its prestige.</span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;"><br></span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">For broadcast and cable networks, having worldwide distribution as a key strategy can be a smart move. As the media landscape becomes more globalized, the demand for American content is increasing around the world. By making their content available globally, networks can tap into this demand and reach new audiences.</span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;"><br></span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Furthermore, with the growth of streaming services, it's easier for networks to distribute their content globally, as streaming platforms like Netflix, Hulu, and Disney+ have a worldwide reach. This means that networks can distribute their content to a global audience without the need for traditional distribution methods such as satellite or cable.</span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;"><br></span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Additionally, having worldwide distribution can also help networks to diversify their revenue streams. For example, a network that sells its content to streaming platforms or international broadcasters can generate additional revenue from these deals.</span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;"><br></span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">However, it's worth noting that getting worldwide distribution is not easy and it can be a complex and expensive process. It requires negotiating distribution deals with international broadcasters and streaming platforms, and dealing with language and cultural differences. Additionally, it's important to keep in mind that not all content will be suitable for a global audience, and some content may need to be adapted or localized to be successful in different markets.</span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;"><br></span></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">In conclusion, getting worldwide distribution for a United States television network can be extremely valuable as it allows the network to reach a much larger audience, increase revenue and establish the network as a global brand. However, for broadcast and cable networks, it's not necessary to have worldwide distribution as a key strategy, it's important to consider the costs, resources and complexity of the process, as well as the suitability of the content for a global audience.</span></p></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Sat, 28 Jan 2023 10:20:56 -0500</pubDate></item></channel></rss>