The effectiveness of Connect TV (CTV) advertising and linear TV advertising can vary based on various factors, including the campaign objectives, target audience, budget, and the nature of the product or service being promoted.

Combining viewership results of linear TV and Connected TV (CTV) to report a single metric is a complex task, but it is feasible and increasingly relevant in today’s fragmented media landscape.

Yes, direct response advertisers often buy avails from connected TV (CTV) programmers as part of their advertising strategy. Connected TV refers to television content that is streamed over the internet, allowing viewers to access it through smart TVs, streaming devices, or gaming consoles.

Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space.

QR codes are becoming increasingly popular in television advertising due to their ability to provide a quick and convenient way for viewers to access additional information about a product or service.