QR Codes Help Measure Effectiveness of TV Advertising 

03.03.23 08:33 AM Comment(s) By Michael Kokernak

QR codes help the forgetful consumer remember to buy online 

QR codes are becoming increasingly popular in television advertising due to their ability to provide a quick and convenient way for viewers to access additional information about a product or service. In this commentary, we will explore the benefits of using QR codes in television advertising and why they are an effective tool for marketers.

Firstly, QR codes are an interactive and engaging way to connect with viewers. They allow advertisers to offer a more immersive experience by providing an instant and direct link to a website or landing page. This creates a seamless transition between the advertisement and the call to action, as viewers can quickly and easily access further information without having to manually enter a URL or search for a product online.

Secondly, QR codes can be used to track engagement and measure the effectiveness of advertising campaigns. By incorporating a unique QR code into each advertisement, advertisers can monitor the number of scans, clicks, and conversions generated from each individual campaign. This data provides valuable insights into the effectiveness of the advertising and allows for targeted and data-driven optimisation of future campaigns.

Thirdly, QR codes are highly versatile and can be used in a range of advertising formats. They can be incorporated into both television commercials and product placements, as well as print advertisements and outdoor advertising. This makes them a valuable tool for marketers who want to create a cohesive and integrated advertising campaign across multiple channels.

Fourthly, QR codes offer a cost-effective way to provide additional information to viewers. Rather than having to invest in expensive product placements or additional airtime, advertisers can use QR codes to provide detailed product information, reviews, and testimonials in a way that is easily accessible and convenient for viewers.

Lastly, QR codes offer a unique opportunity to build brand awareness and loyalty. By incorporating a branded QR code into advertisements, advertisers can create a memorable and distinctive call to action that reinforces the brand message and values. This can help to create a strong connection with viewers and increase the likelihood of repeat business and customer loyalty.

In summary, QR codes are a highly effective tool for television advertisers due to their ability to provide an engaging and interactive experience for viewers, track engagement and measure the effectiveness of campaigns, offer a versatile and cost-effective way to provide additional information, and build brand awareness and loyalty. As such, they are becoming an increasingly popular tool for marketers who want to create effective and impactful advertising campaign.

Michael Kokernak

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