Commentaries

Blog categorized as Commentaries

Many DRTV Ad Placement Opportunities In Connected TV and OTT
It's important to note that CTV and OTT platforms have different requirements and restrictions when it comes to advertising, so it's essential to research and understand the specifics of each platform before placing your ads.
01.28.23 10:50 AM - Comment(s)
Worldwide TV Distribution Should be In Every Programmer's Toolbox
Getting worldwide distribution for a United States television network can be extremely valuable. It allows the network to reach a much larger audience, which can lead to increased revenue from advertising and subscriptions.
01.28.23 10:20 AM - Comment(s)
TV Ratings Challenged By FAST Channels
This data is used by television networks and advertisers to determine which shows are popular and to make decisions about programming and advertising. However, Nielsen's method of measuring television viewing has several limitations.
01.01.23 09:15 AM - Comment(s)
Home Shopping Networks Are Creating New Technologies For People To Shop
Television home shopping networks, like HSN, QVC, ShopNBC, Jewelry TV, and ShopLC, are adding new ways for consumers to shop beyond traditional television shopping.
12.02.22 10:37 AM - Comment(s)
MVPD Fragmentation Has Programmers Expanding Their Reach
Cable and broadcast networks have a few strategies for combating fragmentation and subscriber losses. One strategy is to focus on creating exclusive, high-quality content that is only available on their network.
11.01.22 11:53 AM - Comment(s)