Direct response television (DRTV) advertising is a form of television advertising that encourages viewers to take a specific action, such as making a phone call or visiting a website, in response to the ad.

Pay per call television advertising, where businesses pay for phone calls made in response to their ad, may become a more popular option for lawyers and service companies compared to internet advertising, like search.

ATSC 3.0, known as NextGenTV, is the next generation of digital television broadcasting technology in the United States. It is a significant upgrade over the current ATSC 1.0 standard, which has been in use since the transition from analog to digital television in 2009.

A free ad-supported streaming TV service is a type of streaming platform that allows users to access television shows and movies without paying a subscription fee. Instead, users are presented with commercials and advertisements throughout their viewing experience