Worldwide TV Distribution Should be In Every Programmer's Toolbox

01.28.23 10:20 AM Comment(s) By Michael Kokernak

Fragmentation can be a good thing

worldwide TV distribution for emerging networks
Emerging networks can benefit from a worldwide strategy

Getting worldwide distribution for a United States television network can be extremely valuable. It allows the network to reach a much larger audience, which can lead to increased revenue from advertising and subscriptions. Additionally, it can help to establish the network as a global brand and increase its prestige.


For broadcast and cable networks, having worldwide distribution as a key strategy can be a smart move. As the media landscape becomes more globalized, the demand for American content is increasing around the world. By making their content available globally, networks can tap into this demand and reach new audiences.


Furthermore, with the growth of streaming services, it's easier for networks to distribute their content globally, as streaming platforms like Netflix, Hulu, and Disney+ have a worldwide reach. This means that networks can distribute their content to a global audience without the need for traditional distribution methods such as satellite or cable.


Additionally, having worldwide distribution can also help networks to diversify their revenue streams. For example, a network that sells its content to streaming platforms or international broadcasters can generate additional revenue from these deals.


However, it's worth noting that getting worldwide distribution is not easy and it can be a complex and expensive process. It requires negotiating distribution deals with international broadcasters and streaming platforms, and dealing with language and cultural differences. Additionally, it's important to keep in mind that not all content will be suitable for a global audience, and some content may need to be adapted or localized to be successful in different markets.


In conclusion, getting worldwide distribution for a United States television network can be extremely valuable as it allows the network to reach a much larger audience, increase revenue and establish the network as a global brand. However, for broadcast and cable networks, it's not necessary to have worldwide distribution as a key strategy, it's important to consider the costs, resources and complexity of the process, as well as the suitability of the content for a global audience.

Michael Kokernak

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