DRTV

Blog tagged as DRTV

TV Ratings Challenged By FAST Channels
This data is used by television networks and advertisers to determine which shows are popular and to make decisions about programming and advertising. However, Nielsen's method of measuring television viewing has several limitations.
01.01.23 09:15 AM - Comment(s)
Fine Arts Shopping Programmer Launches In Prime Time Across Australia on Gecko Network
Building on the long term success of its fine art auction in Australia the United States-based fine art auction programmer has expanded its distribution in Australia.
12.18.22 01:38 PM - Comment(s)
Jewelry focused shopping network launches in Vancouver Canada on CHEK
For the first time ever news powerhouse, CHEK, in Vancouver brings millions of viewers to a United States-based shopper. ConsumerEXP was the broker that handled the transaction.
12.18.22 01:20 PM - Comment(s)
Home Shopping Networks Are Creating New Technologies For People To Shop
Television home shopping networks, like HSN, QVC, ShopNBC, Jewelry TV, and ShopLC, are adding new ways for consumers to shop beyond traditional television shopping.
12.02.22 10:37 AM - Comment(s)
DRTV Advertising Grows Under Media Fragmentation
Direct response television (DRTV) advertising is a form of television advertising that encourages viewers to take a specific action, such as making a phone call or visiting a website, in response to the ad.
11.01.22 09:47 AM - Comment(s)