Blog by Michael Kokernak

This data is used by television networks and advertisers to determine which shows are popular and to make decisions about programming and advertising. However, Nielsen's method of measuring television viewing has several limitations.

Building on the long term success of its fine art auction in Australia the United States-based fine art auction programmer has expanded its distribution in Australia.

For the first time ever news powerhouse, CHEK, in Vancouver brings millions of viewers to a United States-based shopper. ConsumerEXP was the broker that handled the transaction.

Television home shopping networks, like HSN, QVC, ShopNBC, Jewelry TV, and ShopLC, are adding new ways for consumers to shop beyond traditional television shopping.

Cable and broadcast networks have a few strategies for combating fragmentation and subscriber losses. One strategy is to focus on creating exclusive, high-quality content that is only available on their network.