Dish Network OTT ads advertising Connected TV
By Video 3.0 / Media Villiage at 29-Jul-2020
So what are these pandemic-era optimizing strategies? Antonelli says they are the tools that have been around all along: programmatic and addressable. These data-driven and real-time solutions give brands the flexibility and the precision they ...

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07.30.20 11:50 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / ad exchanger at 30-Jul-2020
Connected TV (CTV) is at an inflection point, split between two competing measurement methodologies. Depending on the buyer's vantage point, CTV is either a complement to traditional linear television or the final piece to a cross-screen digital ...

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07.30.20 11:45 AM - Comment(s)
Cordcutter OTT and Connected TV advertising
By Video 3.0 / TechHive at 30-Jul-2020
If you recently noticed an uptick in emails about changes to various companies' privacy policies, CCPA was almost certainly the reason....

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Contact consumerexp.com for your OTT and Connected TV advertising campaigns. consumerexp.com has decades of TV a...

07.30.20 11:40 AM - Comment(s)
Amazon Fire OTT and Connected TV advertising
By Video 3.0 / Multichannel News at 29-Jul-2020
Bezos said he was not familiar with the details of the negotiation but predicted they would come to an agreement and suggested it was a case of two large companies doing what large companies do when negotiating....

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07.30.20 11:35 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / PR Newswire at 29-Jul-2020
The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has now surpassed traditional TV viewing time....

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07.30.20 11:30 AM - Comment(s)
Cordcutter OTT and Connected TV advertising
By Video 3.0 / The Motley Fool at 29-Jul-2020
As bad as things were in the first half of the year, they could get even worse in the second. A recent survey from Roku (NASDAQ:ROKU) which may have been slightly self-serving reveals three key reasons cord-cutting may accelerate in the seco...

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07.30.20 11:25 AM - Comment(s)
Roku OTT Ads Connected Advertising
By Video 3.0 / Media Play News at 29-Jul-2020
'The return of MLB was a swing and a miss when it comes to viewership for traditional linear TV as less than one third of baseball's 2019 household audience tuned in to watch any of the opening week games on linear television,' Gaurav Shirole,...

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07.30.20 11:20 AM - Comment(s)
OTT OTT Ads Connected Advertising
By Video 3.0 / FierceVideo at 29-Jul-2020
Viewers like to complain about their privacy, but they've been griping for a lot longer about all the ads they see. Advances in advertising technology may give them a trade they'd take in over-the-top video: fewer ads for only a little more of the...

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07.30.20 11:15 AM - Comment(s)
Roku OTT Ads Connected Advertising
By Video 3.0 / Broadband TV News at 29-Jul-2020
Recently, The Roku Channel reached a milestone of more than 100 live and linear channels, with Amagi delivering popular content brands such as beIN, Buzzr, Cinedigm, Condenast, MGM, PeopleTV, Tastemade, TYT Network, and Yahoo Finance, among ...

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07.30.20 11:10 AM - Comment(s)
CBS All Access OTT and Connected TV advertising
By Video 3.0 / Variety at 29-Jul-2020
CBS All Access is adding 70 shows - representing more than 3,500 episodes in all - from legacy Viacom cable networks including BET, Comedy Central, MTV and Nickelodeon....

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07.30.20 11:05 AM - Comment(s)

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