Peacock OTT ads advertising Connected TV
By Video 3.0 / SportsPro at 15-Oct-2020
The findings - based on interviews with 30,000 US-based consumers - also show that ten per cent of all new subscriptions were taken by households which cancelled an SVOD service to make way for another one....

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10.16.20 11:50 AM - Comment(s)
Nielsen OTT Ads Connected Advertising
By Video 3.0 / ClickZ at 15-Oct-2020
The pandemic has changed the way we consume streaming television, possibly forever. That's the key takeaway from Nielsen's Streaming Meter data which found, among other things, that ad-supported streaming is on the rise....

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10.16.20 11:45 AM - Comment(s)
YouTube OTT ads advertising Connected TV
By Video 3.0 / Fast Company at 15-Oct-2020
The platform is incorporating an inaugural third-party app into the viewing experience: NFL Fantasy Football....

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10.16.20 11:40 AM - Comment(s)
Netflix OTT and Connected TV advertising
By Video 3.0 / Investor's Daily at 15-Oct-2020
'Our view is that international is the next catalyst for narrative change' for Roku stock, he said....

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10.16.20 11:35 AM - Comment(s)
Roku OTT Ads Connected Advertising
By Video 3.0 / The Motley Fool at 15-Oct-2020
Neither MV3 Partners nor its law firm has yet issued a formal reaction to their loss....

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10.16.20 11:30 AM - Comment(s)
Tivo OTT ads advertising Connected TV
By Video 3.0 / TV Technology at 15-Oct-2020
TiVo+, which is available on the TiVo Stream 4K platform, now has 144 channels. In addition to Pluto TV, TiVo+ also has an ongoing partnership with Sling TV....

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10.16.20 11:25 AM - Comment(s)
Netflix OTT and Connected TV advertising
By Video 3.0 / MarketWatch at 15-Oct-2020
Netflix's last major U.S. price increase was in January 2019, when the company hiked prices 13% to 18%, its biggest increase since the company launched its streaming service in 2007....

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10.16.20 11:20 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / ad exchanger at 15-Oct-2020
The best way to understand household ratings is to think about percentages. One rating point represents 1% of the TV viewing households. So a rating of 1 would equal 1.21 million households tuned in to a program....

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10.16.20 11:15 AM - Comment(s)
OTT OTT Ads Connected Advertising
By Video 3.0 / Mediapost at 15-Oct-2020
In addition, respondents to the survey say nearly 40% of CTV and OTT media schedules are coming from newly created budgets....

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10.16.20 11:10 AM - Comment(s)
Nielsen OTT Ads Connected Advertising
By Video 3.0 / FierceVideo at 15-Oct-2020
According to Nielsen's recent Beyond Streaming report, YouTube accounted for 20% of all streaming usage in the U.S....

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10.16.20 11:05 AM - Comment(s)

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