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ConsumerEXP.com

Television Distribution • Channel Creation • Monetization

Build, Distribute, Monetize, and Measure Television Channels Worldwide

ConsumerEXP helps full and part-time shopping channels, religious networks, specialty programmers, and media companies launch and grow television channels — linear, time-shifted, and on-demand — across broadcast, MVPD, FAST, OTT, Connected TV, and streaming platforms worldwide.

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Core Focus

Channel Launch & Distribution

Launch linear, time-shifted, and on-demand channels across broadcast, MVPD, FAST, OTT, and streaming platforms.

Monetization

Revenue Share & Cash-Buy

Structure revenue models for distributors, platforms, and programmers.


Software Suite

Custom Streams & Tracking

Assign unique 800 numbers, promo codes, QR codes, and reporting by market.


Ad Tech

Interactive TV Integration

Integrate emerging ad technologies, including interactive and clickable TV ad formats.

About ConsumerEXP

More Than Traditional Distribution

ConsumerEXP, founded in 2018, is more than a traditional distribution company. We help clients create, launch, distribute, monetize, and measure television channels for today's media environment. With decades of experience in television distribution and monetization, ConsumerEXP works with programmers and distribution partners to structure practical business models for broadcast, cable, satellite, OTT, FAST, and streaming platforms. Our focus is not only on getting carriage, but on building sustainable revenue opportunities tied to measurable performance.

The principals of ConsumerEXP have been awarded several patents in the television space for clickable advertising technology and portals. Derivatives of this groundbreaking technology are found in many of the streaming applications deployed today. In addition, the principals have negotiated and executed hundreds of distribution agreements worldwide across MVPD, streaming, and broadcast television.

Services

Channel Creation, Monetization, 
​Measurement, and Ad Tech 
​Integration

01

Channel Creation and Distribution

ConsumerEXP helps clients create and manage television channels that can stream to broadcast television stations, MVPD systems, and streaming applications around the world. We help assemble channels, prepare them for launch, structure distribution strategies, and support delivery across multiple platforms and territories.

02

Monetization Strategy

We help clients structure modern monetization models including revenue sharing, ad revenue participation, transactional television, pay-per-call advertising, sponsorships, performance-based opportunities, and traditional cash buys. Our software can manage cash-buy campaigns and measure sales performance against media purchases.

03

Performance Measurement

Our software applications track channel performance in highly customized ways — by market, platform, region, distribution partner, or campaign. Measure sales performance against cash buys, whether part of targeted campaigns or tied to channel-time purchases from a distributor.

Proprietary Software Platform

Custom Streams, Custom Tracking, Flexible Revenue Models

ConsumerEXP has designed and built its own suite of software applications that allows us to create and manage custom channel streams for targeted geographic locations and distribution partners.

Each stream can be configured with unique 800 numbers, Internet promo codes, QR codes, and other response mechanisms to support revenue measurement, performance-based compensation, cash-buy performance analysis, and transparent reporting.

800 

Numbers

QR Codes

Promo Codes

Cash Buy

ReportinG

Platform Capabilities

  • Channel creation and management
  • Unique 800 numbers by market or partner
  • Response and revenue measurement
  • Pay-per-call advertising insertion
  • Daily, weekly, monthly, or on-demand reporting
  • eographic stream targeting
  • Internet promo code and QR code tracking
  • Cash-buy campaign tracking and analysis
  • Customized distributor compensation structures

    Reporting and Transparency

    Reporting Built Around the Agreement

    Depending on the agreement, ConsumerEXP can provide daily, weekly, monthly, or on-demand reporting to customers and distribution partners. These reports help evaluate performance, optimize scheduling, improve inventory usage, and better understand revenue by market, platform, distributor, or campaign structure.

    Customers and distribution partners are also provided log-ins to ConsumerEXP's financial application where they can find their billing records and historical documents.

    Advertising Technology Integration

    Built to Adapt to New Ad Technologies

    ConsumerEXP can expand its software capabilities as new ad technologies enter the market. Where supported by the customer, distributor, and platform, we integrate interactive and clickable TV ad formats — including emerging commerce and response-driven advertising tools.

    Program Guide Management

    PSIP & Online Channel Guide Listings

    ConsumerEXP can create and manage program guide listings for PSIP and online channel guides. We update and modify listings on a moment's notice as programmer schedules change — and instantly, throughout our suite of applications, all tracking is updated alongside those listings.

    That means linear, time-shifted, and on-demand programming stays accurately represented across guides while response data, attribution, and reporting remain perfectly aligned with what's actually airing.

    Channel Guide
    Live Sync
    • 08:00Morning Shopping Hour
      Linear
    • 10:00Faith & Family Block
      Time-Shifted
    • 12:00Specialty Programming
      On-Demand
    • 14:00Afternoon Showcase
      Linear
    • 16:00Promo & Performance Window
      Linear

    Measurement Perspective

    How Streaming Applications Measure Sales with Pixels

    And why ConsumerEXP's tracking methods can provide stronger measurement.

    Direct response tracking with QR codes and unique numbers

    Pixel Tracking Basics

    A pixel is a tag on a website, app, landing page, or order-confirmation page. When a customer visits, signs up, or buys, the pixel records that event — and platforms try to connect it back to an earlier ad exposure.

    Where Pixels Fall Short

    Streaming apps rarely measure the sale on the TV screen itself. Attribution often relies on device graphs, IP/household matching, and modeled inference — and is limited by privacy, cookies, and app-tracking rules.

    Direct-Response Tracking

    Unique 800 numbers, promo codes, and QR codes assigned by market, distributor, stream, or campaign create a direct path between ad exposure and consumer response — reducing reliance on modeled attribution.

    While pixel tracking uses device graphs to infer connections between a TV ad and a later visit, it relies on modelled attribution rather than direct confirmation. These results are often hampered by privacy rules and tracking restrictions.

    ConsumerEXP bridges this gap by using unique 800 numbers, promo codes, and QR codes tailored to specific markets or streams. When a viewer responds to a code shown only on that placement, the conversion is directly confirmed, not just estimated. This accountability is vital for shopping and specialty networks requiring exact performance data. Combining pixel tracking with ConsumerEXP's technologies allows customers to maximize revenue potential while pinpointing the exact time, location, and demographics of the programming that elicited the response.

    Why ConsumerEXP

    A Modern Partner for the Television and Streaming Marketplace

    ConsumerEXP combines industry experience, proprietary software, channel creation capabilities, monetization strategy, performance reporting, and ad technology integration into one platform-driven service offering.

    • Build channels
    • Launch streams
    • Customize market feeds
    • Track response
    • Measure revenue
    • Integrate ad technology

    Get Started

    Let's Build Your Next Distribution and Monetization Strategy

    ConsumerEXP is a channel creation, distribution, monetization, measurement, and advertising technology integration partner for the modern television and streaming marketplace.

    Contact ConsumerEXP View Services