Overview
From Distribution to Measurable Consumer Action
ConsumerEXP's cost-per-action approach gives advertisers and content owners more than media placement — campaigns measured by calls, activations, sales, promo codes, and QR scans.
Our proprietary software supports performance models and cash-buy campaigns, comparing media spend against results by distributor, market, geography, or channel.
Core Solutions
Flexible Models for Advertisers, Networks & Partners
Pay Per Call
Advertisers structure campaigns where payment is tied to engaged consumer phone calls generated through television advertising. Unique phone numbers can be assigned by market, distributor, stream, or campaign for sharper measurement and accountability..
Promo Code Tracking
Assign customized Internet promo codes to campaigns, distributors, and channel streams — measuring activations, sales, and performance across partners and geographies.
QR Code Campaigns
QR code integrations track viewer engagement, commerce response, lead generation, and sales activity from television campaigns across linear and streaming environments.
Phone & Response Attribution
Unique phone numbers and response paths attribute activity to specific markets, programs, distributors, campaigns, or streams — making it easier to optimize media decisions.
Cash Buy Analysis
Manage cash-buy campaigns through our software and measure sales performance against those buys — including targeted campaigns or purchases of channel time and inventory from a distributor.
Revenue Share Structures
Structure agreements where distributors are compensated through a share of advertising revenue, sales revenue, or other measurable campaign activity.
Software Platform
A Proprietary Tech Suite for TV, Streaming & Commerce
We build customized channel streams, track audience response, support monetization, and provide transparent reporting — assigning unique 800 numbers, promo codes, and QR codes to measure revenue across targeted paths.
Customized channel and campaign stream creation
Geographic targeting by market or distributor
Unique 800 numbers for response measurement
Internet promo code assignment and tracking
QR code integration and reporting
Pay-per-call advertising insertion into channel streams
Cash-buy measurement against sales performance
Revenue-share support for distributors and partners
Daily, weekly, monthly, or on-demand reporting
Customized channel and campaign stream creation
Software Platform
A Proprietary Tech Suite for TV, Streaming & Commerce
We build customized channel streams, track audience response, support monetization, and provide transparent reporting — assigning unique 800 numbers, promo codes, and QR codes to measure revenue across targeted paths.
Capabilities Include
- Customized channel and campaign stream creation
- Geographic targeting by market or distributor
- Unique 800 numbers for response measurement
- Internet promo code assignment and tracking
- QR code integration and reporting
- Pay-per-call advertising insertion into channel streams
- Cash-buy measurement against sales performance
- Revenue-share support for distributors and partners
- Daily, weekly, monthly, or on-demand reporting
Media Buying
National & International TV Campaigns
Broadcast, cable, satellite, CTV, OTT, and streaming — focused on measurable performance and scalable monetization across domestic and international markets.
Client Access & Reporting
Transparent Data & Historical Performance
Reporting access and historical snapshots — review campaign activity, evaluate trends, and compare results across response mechanisms, distributors, and markets.
Ad Tech Integration
Built to Incorporate New Ad Technologies
As TV and streaming ad tech evolves, we add functionality to our suite to support emerging formats and commerce tools — including interactive and clickable TV ad experiences via our tracking systems and selected third-party solutions
Use Cases
- Shopping and transactional television campaigns
- Religious and donor-response television campaigns
- Lead generation and inquiry-based campaigns
- Distributor compensation tied to measured response
- Interactive commerce and response-enabled advertising
- Hybrid revenue models combining cash buys and performance outcomes
Request Information
Learn More About Cost-Per-Action & Performance TV
Talk with ConsumerEXP about customized TV advertising, channel monetization, and measurable performance strategies.
