United States Programmer Launches in Australia on Seven Network

10.15.21 02:40 PM - Comment(s) - By Michael Kokernak

ConsumerEXP and Charlotte Media Group Ltd. were advisors to the U.S. programmer

Boston-based ConsumerEXP and London-based Charlotte Media Group Ltd. announce the agreement and successful technical review that has enabled a United States programmer to launch on one of Australia’s largest and most watched networks, Seven Network. The agreement sees the programmer broadcast ‘live’ on Seven’s full footprint to 10 million households reaching around 25 million people several days each week through a fiber connection. The agreement is expected to generate thousands of new Australian customers for the programmer.

Seven Network

The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited and is one of four national free-to-air television networks in Australia. The network's headquarters are located in Sydney. As of 2020, the Seven Network is the second-highest rated television network and primary channel in Australia, behind the Nine Network and ahead of ABC TV and Network 10.

About ConsumerEXP

ConsumerEXP, founded in 2018, is a Boston-based services and technology firm focused on delivering advertising, marketing plans, and securing worldwide distribution for clients by leveraging video cloud technologies. The firm focuses on building meaningful consumer experiences on behalf of its client base.

The firm’s principals and aligned consultants are located in the United States, United Kingdom, Australia, United Arab Emirates (UAE), and Japan. ConsumerEXP’s reach extends beyond the United States´ border into Asia, Europe, and the Middle East. ConsumerEXP, on behalf of its clients, has secured distribution agreements, in other countries.

ConsumerEXP’s principals have been awarded several patents in the United States for cloud delivered advertising solutions for the broadcast, cable, and cloud industries. The principals have several patent applications still pending for clickable advertising technologies.

The firm is experienced in building cloud-based playout systems for the distribution of advertising and long form content. ConsumerEXP also works with content owners to establish the value proposition of the service through the drafting of research reports and marketing plans. The company’s principals are also experts in the performance marketing space.

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