Distribution
Shop! is launching across a major broadcast footprint, with ConsumerEXP helping extend the channel to additional TV stations, streaming channels, and cable providers.
Shop! Home Shopping Television
A home shopping channel built for sellers who want control.
Shop! gives independent home shoppers and sellers television airtime, TV listings support, sales tracking, and affiliate reporting without forcing them through the politics of established shopping networks.
75M+
TV households at launch
11M
OTA-primary homes
24/7
Sales results access
30
Day cancellation notice
For home shoppers and sellers
Secure airtime. Build an audience. Keep control of the sales environment.
Shop! is designed for new and existing home shoppers who want to get on television, prove demand, and control their own future.
- ✓Supply your own show, host, product story, pricing, offers, phone sales team, web checkout, and customer experience.
- ✓Adjust your investment and expenses without waiting for permission from a home shopping network.
- ✓Use Shop! as a springboard toward broader cable, streaming, and additional television carriage once the audience is proven.
The simple idea
ConsumerEXP provides the platform. The seller controls the selling.
From the TV show, to TV listings, to phone agents, to web orders, Shop! home shoppers and sellers can shape the sales environment around the way their shoppers already buy.
Sales software
ConsumerEXP's sales reporting platform gives home shoppers, sellers, and affiliates continual access to results by market, campaign, number, promo code, and placement.
TV listings
Multiple TV listings companies can identify Shop! programming so fans of home shopping know when to tune in for their favorite hosts and product categories.
Performance reporting
Sales results should be visible while the audience is still responding.
ConsumerEXP's sales dashboard is the reporting layer for Shop! home shoppers, sellers, and affiliates. It helps both sides see what is working, where orders are coming from, and which markets deserve more attention.
- ✓Home shoppers can compare programs, offers, promo codes, numbers, and markets so they can improve the selling environment quickly.
- ✓Affiliates can adjust Shop! into unsold inventory, last-minute openings, or hours that generate the most home shopping revenue.
- ✓ConsumerEXP-owned toll-free numbers and promo codes make attribution clearer than modeled media reporting alone.
Broadcast launch base
Shop! starts with reach that can create real shopping momentum.
Shop! is launching on over 75 million TV households, including 11 million over the air (OTA) homes.
- ✓OTA means free broadcast television watched with an antenna. These viewers avoid monthly subscription fees for local broadcast channels and often use those savings for Netflix, Peacock, Hulu, Amazon, and other streaming services.
- ✓The average OTA viewer has access to about 80 free channels, including Shop!, which can make discovery easier than being one channel among hundreds on cable.
- ✓Popular OTA networks and channels can migrate onto cable platforms after they build a proven following.
Master control and ingest support
Shop! is supported by master control and ingest operations for live and recorded home shopping feeds across broadcast, streaming, and cable distribution partners.
For affiliates
Turn one Shop! relationship into more revenue across every channel.
Shop! gives affiliates more than a channel. Through ConsumerEXP Monitor, they can proactively discover and use the short-form, long-form, and proven high-performing programming home shopping programmers provide—giving them the tools to generate revenue across more than one channel.
24/7
Air Shop! when it works
Affiliates can run Shop! 24/7, part time, in unsold inventory, or overnight. They can change the schedule as their needs change. Once the channel is running, affiliates can also use the ConsumerEXP portal to download and run short-form, long-form, and proven high-performing shows across their other channels.
PAY
Get paid monthly
Affiliate compensation is paid monthly, with market-level sales results available 24/7 and updated continually.
800
Use tracked numbers and codes
ConsumerEXP owns and manages the toll-free numbers and web promo codes so affiliates can rest assured sales are being tallied correctly.
30
Cancel with 30 days notice
Affiliates are not handcuffed by lengthy agreements. They can log in to ConsumerEXP and change or cancel the agreement with one click, subject to 30 days notice.
Insertion order model
The agreement follows the response, not paperwork with every station.
For most home shoppers and sellers, the use of ConsumerEXP-controlled 800 numbers and promo codes is enough to establish how sales are tracked and paid.
Seller signs an IO
The insertion order defines the fee or percentage for sales generated by assigned numbers and promo codes.
ConsumerEXP controls attribution
Toll-free numbers and web promo codes stay under ConsumerEXP control so sales can be measured consistently.
Affiliates air Shop!
Stations, cable systems, streaming channels, and corporate media companies can move Shop! as last-minute business needs change without clearing each schedule change with ConsumerEXP.
Results are reported
Home shoppers, sellers, and affiliates can see continually updated results for the Shop! channel, short-form shows, and long-form shows through ConsumerEXP's sales dashboard.
Why it is different
Shop! makes the cost and benefit easier to understand.
Decision
Traditional shopping network
Shop! with ConsumerEXP
Getting on air
Sellers often wait for approval, politics, and limited time slots.
Sellers can secure TV distribution and put their own selling plan in motion.
Expenses
The network can control many of the selling decisions and costs.
Home shoppers control their own investment, sales team, web flow, and offer strategy.
Measurement
Reporting may be delayed or spread across multiple systems.
Sales results are available 24/7 through ConsumerEXP's tracking platform.
ConsumerEXP and Shop!
A practical television launchpad for home shoppers, sellers, advertisers, and affiliates.
Shop! is built around a common-sense idea: give sellers and direct-response advertisers access to television distribution, keep the costs understandable, make performance visible, and let both home shoppers and affiliates stay flexible.