ConsumerEXP.com - News #programmer

Worldwide TV Distribution Should be In Every Programmer's Toolbox

Sat, 28 Jan 2023 10:20:56 -0500

Fragmentation can be a good thing

Emerging networks can benefit from a worldwide strategy

Getting worldwide distribution for a United States television network can be extremely valuable. It allows the network to reach a much larger audience, which can lead to increased revenue from advertising and subscriptions. Additionally, it can help to establish the network as a global brand and increase its prestige.

For broadcast and cable networks, having worldwide distribution as a key strategy can be a smart move. As the media landscape becomes more globalized, the demand for American content is increasing around the world. By making their content available globally, networks can tap into this demand and reach new audiences.

Furthermore, with the growth of streaming services, it's easier for networks to distribute their content globally, as streaming platforms like Netflix, Hulu, and Disney+ have a worldwide reach. This means that networks can distribute their content to a global audience without the need for traditional distribution methods such as satellite or cable.

Additionally, having worldwide distribution can also help networks to diversify their revenue streams. For example, a network that sells its content to streaming platforms or international broadcasters can generate additional revenue from these deals.

However, it's worth noting that getting worldwide distribution is not easy and it can be a complex and expensive process. It requires negotiating distribution deals with international broadcasters and streaming platforms, and dealing with language and cultural differences. Additionally, it's important to keep in mind that not all content will be suitable for a global audience, and some content may need to be adapted or localized to be successful in different markets.

In conclusion, getting worldwide distribution for a United States television network can be extremely valuable as it allows the network to reach a much larger audience, increase revenue and establish the network as a global brand. However, for broadcast and cable networks, it's not necessary to have worldwide distribution as a key strategy, it's important to consider the costs, resources and complexity of the process, as well as the suitability of the content for a global audience.

MVPD Fragmentation Has Programmers Expanding Their Reach

Tue, 01 Nov 2022 11:53:00 -0400

Losing subscribers hurts but it is all about viewers

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Industry needs to rethink how it goes forward

Cable and broadcast networks have a few strategies for combating fragmentation and subscriber losses. One strategy is to focus on creating exclusive, high-quality content that is only available on their network. This can include original programming, live sports, and other events that are difficult or impossible to find elsewhere. By providing unique and compelling content, networks can attract and retain viewers, even as other options become available.

Another strategy is to invest in digital and streaming platforms, such as streaming services, mobile apps, and online video platforms. By making their content available on these platforms, networks can reach a wider audience and stay competitive with other streaming options. Additionally, by providing their own streaming service, networks can control their own distribution, and also have direct relationship with their viewers and can use data collected to personalize their content or offer.

Networks can also focus on building strong relationships with cable and satellite providers, as well as other distribution partners. By working closely with these partners, networks can ensure that their content is widely available and easily accessible to viewers.

Another strategy is to focus on niche audiences, such as targeting specific demographics, interests, or viewing habits, which can help networks attract a loyal and engaged audience. This can include creating content for specific age groups, ethnicities, or other demographic segments, as well as developing programming that caters to specific interests, such as sports, politics, or lifestyle topics.

Finally, networks can also consider investing in new technologies and innovations, such as virtual reality and artificial intelligence, to create new and engaging viewing experiences. By staying on the cutting edge of technology, networks can stay relevant and attract viewers who are looking for the latest and greatest in television and entertainment.

Overall, cable and broadcast networks have several strategies for combating fragmentation and subscriber losses. By creating exclusive, high-quality content, investing in digital and streaming platforms, building strong relationships with partners, targeting niche audiences, and staying on the cutting edge of technology, networks can stay competitive and attract and retain viewers in an increasingly fragmented landscape.

United States Programmer Launches in Australia on Seven Network

Fri, 15 Oct 2021 14:40:29 -0400

ConsumerEXP and Charlotte Media Group Ltd. were advisors to the U.S. programmer

Boston-based ConsumerEXP and London-based Charlotte Media Group Ltd. announce the agreement and successful technical review that has enabled a United States programmer to launch on one of Australia’s largest and most watched networks, Seven Network. The agreement sees the programmer broadcast ‘live’ on Seven’s full footprint to 10 million households reaching around 25 million people several days each week through a fiber connection. The agreement is expected to generate thousands of new Australian customers for the programmer.

Seven Network

The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited and is one of four national free-to-air television networks in Australia. The network's headquarters are located in Sydney. As of 2020, the Seven Network is the second-highest rated television network and primary channel in Australia, behind the Nine Network and ahead of ABC TV and Network 10.

About ConsumerEXP

ConsumerEXP, founded in 2018, is a Boston-based services and technology firm focused on delivering advertising, marketing plans, and securing worldwide distribution for clients by leveraging video cloud technologies. The firm focuses on building meaningful consumer experiences on behalf of its client base.

The firm’s principals and aligned consultants are located in the United States, United Kingdom, Australia, United Arab Emirates (UAE), and Japan. ConsumerEXP’s reach extends beyond the United States´ border into Asia, Europe, and the Middle East. ConsumerEXP, on behalf of its clients, has secured distribution agreements, in other countries.

ConsumerEXP’s principals have been awarded several patents in the United States for cloud delivered advertising solutions for the broadcast, cable, and cloud industries. The principals have several patent applications still pending for clickable advertising technologies.

The firm is experienced in building cloud-based playout systems for the distribution of advertising and long form content. ConsumerEXP also works with content owners to establish the value proposition of the service through the drafting of research reports and marketing plans. The company’s principals are also experts in the performance marketing space.

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