<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.consumerexp.com/blogs/tag/pay-per-call/feed" rel="self" type="application/rss+xml"/><title>ConsumerEXP.com - News #Pay per call</title><description>ConsumerEXP.com - News #Pay per call</description><link>https://www.consumerexp.com/blogs/tag/pay-per-call</link><lastBuildDate>Thu, 21 May 2026 15:54:12 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[The Paraquat Helpline Launches On Over 30 TV Stations ]]></title><link>https://www.consumerexp.com/blogs/post/The-Paraquat-Helpline-Launches-On-Over-30-TV-Stations</link><description><![CDATA[<img alt="ConsumerEXP website image" align="left" hspace="5" src="https://www.consumerexp.com/Screenshot 2023-06-17 at 5.38.45 PM.png"/>Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may hav ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_18Je1QPzTnOKONCJDNriAQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9rIuSGTnRmKfRARE63qbSQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_9rIuSGTnRmKfRARE63qbSQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_9udUQfbeQGmCATZ-3g8ZTw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_9udUQfbeQGmCATZ-3g8ZTw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_ZRHmaYM5Sq2sE7x_yOCq4g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ZRHmaYM5Sq2sE7x_yOCq4g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><p style="text-align:left;"><span style="font-size:18px;">Consumers with Parkinson's disease are suing manufacturers of Paraquat, a widely used herbicide, due to concerns that exposure to the chemical may have contributed to the development of their condition. Paraquat is an agricultural herbicide commonly used to control weeds and grasses in various crops.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">Several studies have suggested a potential link between Paraquat exposure and an increased risk of Parkinson's disease. While Parkinson's disease has multiple factors involved in its development, some individuals believe that Paraquat may have played a role in triggering or exacerbating the condition.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">To locate potential plaintiffs for the lawsuits, law firms and legal organizations often employ television advertising campaigns. ConsumerEXP has developed and launched “The Paraquat Helpline”. &nbsp;Today ConsumerEXP’s “The Paraquat Helpline” is airing on over 30 TV stations in the United States and growing.&nbsp; &nbsp;Typically media outlets are compensated on a per minute charge to the legal firm.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">&nbsp;“The Paraquat Helpline” includes the following elements:</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p></div><div style="margin-left:13.5pt;"><p style="text-align:left;"><span style="font-size:18px;"><span style="font-weight:700;">1.&nbsp; Call to Action: </span>The advertisements provide a call to action, urging viewers who have been diagnosed with Parkinson's disease and believe they may have been exposed to Paraquat to come forward and join the lawsu</span><span style="font-size:18px;color:inherit;">it. They provide contact information such as a toll-free phone number or a website for interested individuals to get in touch with the legal team.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;"><span style="font-weight:700;">2.&nbsp; Information on Lawsuits: </span>The commercials may briefly explain the basis of the lawsuits, emphasizing the alleged link between Paraquat exposure and Parkinson's disease. They may mention the potential compensation available to plaintiffs who join the legal action.</span></p><p style="text-align:left;"><span style="font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;"><span style="font-weight:700;">3.&nbsp; Legal Representation:</span> They may emph</span><span style="font-size:18px;color:inherit;">asize the experience and expertise of the legal team in handling similar cases.</span></p></div><div><p style="text-align:left;"><span style="font-size:18px;">&nbsp; &nbsp; The purpose of the television advertising campaign is to reach out to potential plaintiffs who may have been affected by&nbsp; &nbsp; &nbsp; Paraquat exposure and inform them about the ongoing lawsuits. By encouraging individuals to come forward, the legal&nbsp; &nbsp; &nbsp; teams aim to build a collective legal action against the manufacturers of Paraquat</span><span style="color:inherit;font-size:18px;">, seeking compensation for those&nbsp; &nbsp; &nbsp; affected by Parkinson's disease and potentially holding the manufacturers accountable for any alleged damages.</span></p><p style="text-align:left;"><span style="color:inherit;font-size:18px;"><br></span></p><p style="text-align:left;"><span style="color:inherit;font-size:18px;"><br></span></p><p style="text-align:center;"><img alt="ConsumerEXP website image" src="/Screenshot%202023-06-17%20at%205.38.45%20PM.png"><span style="color:inherit;font-size:18px;"><br></span></p></div></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sat, 17 Jun 2023 17:49:43 -0400</pubDate></item><item><title><![CDATA[Top Trends In TV Advertising Software]]></title><link>https://www.consumerexp.com/blogs/post/top-trends-in-tv-advertising-software</link><description><![CDATA[<img alt="ConsumerEXP website image" align="left" hspace="5" src="https://www.consumerexp.com/bigstock-Concept-Meaning-Conveys-A-Comm-476008767.jpg"/>Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_SbzV47cQSeS3gbn0eq1dPA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_teCw-ix7Q8qLLBQ2S1ZHkw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_IBEYCM_USQCoh5twuLK4nA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_AkLYRV20SGaL3JDESEjcRQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_AkLYRV20SGaL3JDESEjcRQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Here are some of the top trends in TV advertising</h2></div>
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</div><div data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"] .zpimagetext-container figure img { width: 465px !important ; height: 465px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"] .zpimagetext-container figure img { width:465px ; height:465px ; } } @media (max-width: 767px) { [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"] .zpimagetext-container figure img { width:465px ; height:465px ; } } [data-element-id="elm_ZKr1LHEzfwbJkxdVpdBIAw"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img alt="ConsumerEXP website image" class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-Concept-Meaning-Conveys-A-Comm-476008767.jpg" width="465" height="465" loading="lazy" size="custom" data-lightbox="true"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><div style="color:inherit;"><ol><li><div style="color:inherit;"><ol><li><div style="color:inherit;"><ol><li><p><span style="font-size:16px;">Programmatic TV Advertising: Programmatic advertising, which uses automated systems to buy and sell ad inventory, is gaining traction in the TV advertising space. It allows for more targeted and efficient ad placements, enabling advertisers to reach their desired audiences effectively.</span></p></li><li><p><span style="font-size:16px;">Advanced Targeting Capabilities: TV advertising software is incorporating advanced targeting capabilities to deliver more personalized and relevant ads to viewers. This includes leveraging data such as demographics, interests, and viewing behavior to target specific audience segments.</span></p></li><li><p><span style="font-size:16px;">Cross-Channel Integration: TV advertising software is being integrated with other advertising channels, such as digital and mobile, to create cohesive and synchronized advertising campaigns. This integration allows for consistent messaging and improved audience engagement across multiple platforms.</span></p></li><li><p><span style="font-size:16px;">Addressable TV Advertising: Addressable TV advertising enables advertisers to deliver personalized ads to specific households or individual viewers based on demographic or behavioral data. This level of targeting provides greater relevance and can improve the effectiveness of TV advertising campaigns.</span></p></li><li><p><span style="font-size:16px;">Real-time Analytics and Measurement: TV advertising software is incorporating robust analytics and measurement capabilities to provide real-time insights into the performance of TV campaigns. Advertisers can track metrics such as reach, frequency, engagement, and conversion to optimize their advertising strategies.</span></p></li><li><p><span style="font-size:16px;">Dynamic Ad Insertion: Dynamic ad insertion technology allows for the insertion of targeted ads into live or on-demand TV content. This enables advertisers to deliver relevant ads based on specific viewers or contexts, enhancing the overall ad experience.</span></p></li><li><p><span style="font-size:16px;">Integration of AI and Machine Learning: AI and machine learning technologies are being integrated into TV advertising software to enhance targeting, optimize ad placement, and automate campaign management processes. These technologies help improve efficiency, accuracy, and effectiveness in TV advertising.</span></p></li><li><p><span style="font-size:16px;">Enhanced Ad Verification and Brand Safety: TV advertising software is focusing on providing robust ad verification and brand safety measures to protect advertisers from fraudulent or inappropriate content placements. This includes tools to ensure ads are delivered in brand-safe environments and meet industry standards.</span></p></li></ol><p><span style="font-size:16px;">It's important to note that the TV advertising landscape is continually evolving.</span></p></div></li></ol></div></li></ol></div></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 04 Jun 2023 13:46:48 -0400</pubDate></item><item><title><![CDATA[ConsumerEXP Unveils Innovative Technology Solutions for Performance-Based Advertising]]></title><link>https://www.consumerexp.com/blogs/post/consumerexp-unveils-innovative-technology-solutions-for-performance-based-advertising</link><description><![CDATA[<img alt="ConsumerEXP website image" align="left" hspace="5" src="https://www.consumerexp.com/ConsumerEXP-Linked IN - DRTV That Works.jpg"/>ConsumerEXP, a leading services and technology firm specialising in advertising and marketing solutions, is excited to announce the launch of its groundbreaking technologies designed to revolutionise performance-based advertising.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_r7MX_snLQqCHUgq-o8riXA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5iu-bvM7RQWHLtRKmLhyeg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_w_6jg7rwQReTfML8Odr4Ow" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_w_6jg7rwQReTfML8Odr4Ow"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_-wU1g5nLRsGfT0vfEp8haQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_-wU1g5nLRsGfT0vfEp8haQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:12pt;">ConsumerEXP introduces Pay Per Call, Promo Code, QR Code, Phone, and Cash Buy features</span></span></h2></div>
<div data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"] .zpimage-container figure img { width: 839px !important ; height: 817px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"] .zpimage-container figure img { width:839px ; height:817px ; } } @media (max-width: 767px) { [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"] .zpimage-container figure img { width:839px ; height:817px ; } } [data-element-id="elm_Co7PX0Ze16WhFRto_gdW6Q"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img alt="ConsumerEXP website image" class="zpimage zpimage-style-none zpimage-space-none " src="/ConsumerEXP-Linked%20IN%20-%20DRTV%20That%20Works.jpg" width="839" height="817" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_swFnYtArRDCJNWWwWv9QDw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_swFnYtArRDCJNWWwWv9QDw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><p style="font-size:12pt;"><br></p><p style="font-size:12pt;"><b><br></b></p><p style="text-align:left;"><span style="font-size:18px;">Boston, MA – May 22, 2023- <a href="http://www.consumerexp.com/">ConsumerEXP</a>, a leading services and technology firm specializing in advertising and marketing solutions, is excited to announce the launch of its groundbreaking technology designed to revolutionize performance-based advertising. With a focus on delivering meaningful consumer experiences, ConsumerEXP introduces Pay Per Call, Promo Code, QR Code, Phone, and Cash&nbsp;</span><span style="color:inherit;font-size:18px;">Buy features, providing advertisers with unprecedented control and efficiency in their marketing campaigns.</span></p><p style="text-align:left;"><span style="color:inherit;font-size:18px;"><br></span></p><p style="text-align:left;"><span style="font-size:18px;">The Pay Per Call feature enables advertisers to pay based on the duration of calls made by consumers who have viewed their Direct Response Television (DRTV) commercials. This revolutionary payment model ensures that advertisers only pay for engaged consumers, maximizing the return on their advertising investment.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">In addition, ConsumerEXP introduces the Promo Code feature, allowing consumers to enter a unique code from the TV commercial. Advertisers pay media outlets based on the sales generated from the promo codes, enabling precise measurement of campaign effectiveness and enabling advertisers to optimize their marketing strategies accordingly.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">With the QR Code feature, advertisers pay based on the number of activations received from the QR Codes displayed in TV commercials. This technology streamlines the process of tracking and analyzing consumer engagement, providing valuable insights for future campaigns.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP's Phone feature introduces the use of unique phone numbers in DRTV commercials, with advertisers paying based on activations or sales generated from each specific phone number. This innovative approach enables advertisers to launch campaigns with hundreds of unique phone numbers, ensuring accurate tracking of results and optimizing marketing efforts.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">Lastly, the Cash Buy feature allows advertisers to purchase TV commercial avails for a flat fee. Once the schedule has run, ConsumerEXP leverages its advanced analytics capabilities to determine the cost per sale or inquiry across household viewers, households, or TV markets. This campaign model provides advertisers with full control over their spending and allows them to set specific targets for sales or inquiries.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP's founders have a proven track record in delivering cloud-based advertising solutions and have been awarded multiple patents in the United States. Their expertise spans broadcast, cable, and cloud industries, with ongoing patent applications for clickable advertising technologies. The company's extensive global presence, with consultants located in the United States, United Kingdom, Australia, United Arab Emirates (UAE), and Japan, positions ConsumerEXP to cater to clients worldwide.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">&quot;We are thrilled to introduce our latest suite of technology solutions that empower advertisers to achieve greater transparency, efficiency, and control in their marketing campaigns,&quot; said Michael Kokernak, President at ConsumerEXP. &quot;These innovations reflect our commitment to delivering exceptional consumer experiences while driving measurable results for our clients.&quot;</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP's services encompass advertising distribution, marketing plans, and securing worldwide distribution for clients, leveraging the power of video cloud technologies. The company specializes in building cloud-based playout systems and works closely with content owners to define their value proposition through research reports and marketing plans.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">For more information about ConsumerEXP and its innovative technology solutions, please visit <a href="http://www.consumerexp.com">www.consumerexp.com</a> &nbsp;or contact Michael Kokernak at 617-315-2470 or <a href="https://mail.google.com/mail/?view=cm&amp;fs=1&amp;tf=1&amp;to=mkokernak%40consumerexp.com&amp;su=inquiry%20to%20ConsumerExp" target="_blank">mkokernak@consumerexp.com</a>.</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">About ConsumerEXP:</span></p><p style="text-align:left;font-size:12pt;"><br></p><p style="text-align:left;"><span style="font-size:18px;">ConsumerEXP, founded in 2018 and headquartered in Boston, is a leading services and technology firm focused on delivering advertising and marketing plans worldwide. With its expertise in video cloud technologies, the company builds meaningful consumer experiences and provides distribution solutions for clients across Asia, Europe, and the Middle East. ConsumerEXP's extensive patent portfolio and deep industry knowledge have established it as a trusted partner in the performance marketing space.</span></p></div><p style="text-align:left;font-size:12pt;">&nbsp;</p></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 21 May 2023 09:35:41 -0400</pubDate></item><item><title><![CDATA[Pay Per Call TV Provides Targeted Leads To Lawyers]]></title><link>https://www.consumerexp.com/blogs/post/Pay-Per-Call-TV-Provides-Targeted-Leads-To-Lawyers</link><description><![CDATA[<img alt="ConsumerEXP website image" align="left" hspace="5" src="https://www.consumerexp.com/bigstock-155688092.jpg"/>Pay per call television advertising, where businesses pay for phone calls made in response to their ad, may become a more popular option for lawyers and service companies compared to internet advertising, like search.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_3qQP9bwTR4C5h1YqeFBkPQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_6SON3qr_TGeaHiNqdyZJXg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_KwO6YM-6SGGdE42Zm7I3Mw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_8-htEN13TVSW81rUAUUecg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8-htEN13TVSW81rUAUUecg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Service industry professions can benefit from pay per call TV ads</h2></div>
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</div><div data-element-id="elm_knRNxE5XvJ0lT9J5qldseg" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_knRNxE5XvJ0lT9J5qldseg"] .zpimagetext-container figure img { width: 1110px ; height: 832.50px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_knRNxE5XvJ0lT9J5qldseg"] .zpimagetext-container figure img { width:723px ; height:542.25px ; } } @media (max-width: 767px) { [data-element-id="elm_knRNxE5XvJ0lT9J5qldseg"] .zpimagetext-container figure img { width:415px ; height:311.25px ; } } [data-element-id="elm_knRNxE5XvJ0lT9J5qldseg"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/bigstock-155688092.jpg" width="415" height="311.25" loading="lazy" size="fit" alt="Pay per call strategies benefit lawyers" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">TV commercials allow lawyers to focus in who they are trying to help</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Pay per call television advertising, where businesses pay for phone calls made in response to their ad, may become a more popular option for lawyers and service companies compared to internet advertising, like search.</span></p><p style="border:0px solid rgb(217, 217, 227);"><br></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">One reason for this is that pay per call advertising allows for immediate customer engagement. When a viewer sees an advertisement on television, they can immediately call the business, which can lead to a sale or appointment being made. This immediacy is a significant advantage over internet advertising, where a viewer may see an ad, but may not take action until later, or may forget about the ad entirely.</span></p><p style="border:0px solid rgb(217, 217, 227);"><br></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Another reason why pay per call advertising may grow for lawyers and service companies is that it allows for targeted advertising. Lawyers and service companies can advertise on specific channels, at specific times, and in specific geographic locations to reach their ideal customer. This level of targeting is not always possible with internet advertising, which can lead to a lot of wasted ad spend.</span></p><p style="border:0px solid rgb(217, 217, 227);"><br></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Additionally, pay per call advertising can provide a higher return on investment (ROI) for lawyers and service companies. With internet advertising, it can be difficult to track the ROI of an ad campaign, as a viewer may see an ad, but not take action until later. With pay per call advertising, the ROI is more measurable, as businesses can track the number of phone calls made in response to the ad.</span></p><p style="border:0px solid rgb(217, 217, 227);"><br></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">Furthermore, pay-per-call advertising can be a more efficient way for lawyers and service companies to get leads and clients, as it is typically more expensive to get a customer through search ads or display ads. As a result, pay-per-call can be a more cost-effective solution for businesses that rely on phone calls for lead generation and sales.</span></p><p style="border:0px solid rgb(217, 217, 227);"><br></p><p style="border:0px solid rgb(217, 217, 227);"><span style="font-size:16px;">In conclusion, pay per call television advertising may become a more popular option for lawyers and service companies compared to internet advertising, like search. The immediacy of pay per call advertising, the ability to target specific audiences, the measurable ROI and the cost-effectiveness of the method may encourage these businesses to shift their advertising spend towards pay per call television advertising.</span></p></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 01 Sep 2022 10:01:00 -0400</pubDate></item><item><title><![CDATA[ConsumerEXP Rolls Out Verify Benefits Campaign ]]></title><link>https://www.consumerexp.com/blogs/post/ConsumerEXP-Rolls-Out-Verify-Benefits-Campaign</link><description><![CDATA[<img alt="ConsumerEXP website image" align="left" hspace="5" src="https://www.consumerexp.com/Screen Shot 2021-01-23 at 2.10.11 PM.png"/>ConsumerEXP wrote, created, and rolled out a national television commercial that markets a cost-free helpline where consumers can get information on addiction treatment for their insurance.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_fBTFCHA5Rxuh6bEgkVbiGQ" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_fBTFCHA5Rxuh6bEgkVbiGQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_mGtFgc7bSaeQELO9tEBNTw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_BqAkbqy1QUyv4WrPdvtV7Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_BqAkbqy1QUyv4WrPdvtV7Q"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Z4G9dMLRQqqzS3czuaT5fw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Z4G9dMLRQqqzS3czuaT5fw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true"><div style="color:inherit;"><p style="font-size:12pt;"><b>ConsumerEXP Rolls Out “Verify Benefits” Campaign for Addiction Treatment Industry</b></p></div></h2></div>
<div data-element-id="elm_Bd6eGXSJQv2vATUQEFAKjg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Bd6eGXSJQv2vATUQEFAKjg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><p style="font-size:12pt;">ConsumerEXP wrote, created, and rolled out a national television commercial that markets a cost-free helpline where consumers can get information on addiction treatment for their insurance. The hotline points people towards free government care as well as private facilities. The campaign is running in millions of households in the United States.</p></div></div>
</div><div data-element-id="elm_HUQkgHcelXjZ12_vP14Fsg" data-element-type="video" class="zpelement zpelem-video "><style type="text/css"> [data-element-id="elm_HUQkgHcelXjZ12_vP14Fsg"].zpelem-video{ border-radius:1px; } </style><div class="zpvideo-container zpiframe-align-center zpiframe-mobile-align- zpiframe-tablet-align-"><iframe class="zpvideo " width="560" height="315" src="//www.youtube.com/embed/lETjK0r34SY" frameborder="0" allowfullscreen></iframe></div>
</div><div data-element-id="elm_o0K7R7C8QPGRE6juR43nzQ" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_o0K7R7C8QPGRE6juR43nzQ"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none zpbutton-outline " href="https://show.zohopublic.com/publish/clp6ec3b670c1be4f4f9a88268eafb81f000e"><span class="zpbutton-content">Cost Per Action Presentation Link</span></a></div>
</div><div data-element-id="elm_dT-HdpLOoK5oQqNPsHslvA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dT-HdpLOoK5oQqNPsHslvA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><h2><span style="font-weight:600;">About ConsumerEXP</span><br></h2></div><div><div><div style="text-align:justify;"><div><span style="font-size:18px;">ConsumerEXP, founded in 2018, is a Boston-based services and technology firm focused on delivering advertising, marketing plans, and securing worldwide distribution for clients by leveraging video cloud technologies.&nbsp; The firm focuses on building meaningful consumer experiences on behalf of its client base.</span></div><div><span style="font-size:18px;"><br></span></div><div><span style="font-size:18px;">The firm’s principals and aligned consultants are located in the United States, United Kingdom, Australia, United Arab Emirates (UAE), and Japan.&nbsp; ConsumerEXP’s reach extends beyond the United States´ border into Asia, Europe, and the Middle East. ConsumerEXP, on behalf of its clients, has secured distribution agreements, in other countries.&nbsp;</span></div><p><span style="font-size:18px;"><br></span></p><div><span style="font-size:18px;">ConsumerEXP’s principals have been awarded several patents in the United States for cloud delivered advertising solutions for the broadcast, cable, and cloud industries.&nbsp; The principals have several patent applications still pending for clickable advertising technologies.&nbsp;</span></div><div><span style="font-size:18px;">The firm is experienced in building cloud-based playout systems for the distribution of advertising and long form content. ConsumerEXP also works with content owners to establish the value proposition of the service through the drafting of research reports and marketing plans. The company’s principals are also experts in the performance marketing space.&nbsp;</span></div><div><span style="font-size:18px;">&nbsp;</span></div></div></div></div></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 15 Oct 2021 09:50:36 -0400</pubDate></item></channel></rss>