Header Bidding Can Redefine OTT Ad Sales: PubMatic's Berlingo

07.09.20 11:05 AM Comment(s) By Michael Kokernak

OTT OTT Ads Connected Advertising
By Video 3.0 / Beet.TV at 08-Jul-2020
At the nexus of those two trends, Craig Berlingo sees 'header bidding', which lets publishers entertain multiple buyer bids simultaneously to achieve best prices, as a solution....

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